“Afordal solves one of the biggest pain points in residential real estate; aligning what homebuyers want with what they can afford,” said Brad Springer, co-president of RatePlug. “Afordal unites home search and financing to give buyers a clear path forward, allowing professionals to engage their customers more effectively.”
The platform’s release follows RatePlug’s acquisition of HomeASAP, an IDX home search and agent marketing tools provider.
The combined technology now powers Afordal’s integrated features — including affordability-based searches, preapproval calculators and AI-powered lead scoring.
Search by budget, not just price
Instead of browsing homes based only on listing prices, Afordal users can filter properties by monthly payment ranges. They can also determine their eligibility for government financing programs such FHA and VA loans, or other low- or zero-down payment loans.
Tools also allow for quick preapproval by calculating the buyer’s full monthly housing payment — including principal, interest, taxes and insurance — and matching it to homes within their budget.
For agents and loan officers, Afordal offers customer insights and prioritization tools. Its AI system tracks signals like credit behavior, equity position, life events and likelihood to list — then ranks potential clients by how ready they are to transact.
The system can send alerts and integrate with existing customer relationship management software (CRM), streamlining follow-ups and increasing conversion potential.
Afordal also offers tools for current homeowners, allowing users to monitor their home’s estimated value and equity, and identify potential savings on existing loans.
Market integration
The technology builds on HomeASAP’s existing network of roughly 700,000 real estate professionals, including its IDX Home Search and Facebook-integrated Real Estate Agent Directory.
Afordal’s features are now embedded into those systems, creating what RatePlug calls a “unified solution” for consumers and professionals.
In addition to its consumer-facing platform, Afordal also offers enterprise-level tools, including an API-based version that can integrate with large-scale CRM or point-of-sale systems.
