The HubSpot Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]

With Globally 66 % marketers use artificial intelligence in their roleNow that’s no matter what Unless You should use AI but How. How are other marketers (and your competition) use AI? How can you use AI morally?

In 2025, we understand AI in marketing, we surveyed more than a thousand marketing and advertising professionals worldwide.

Our searches will help us to understand AI’s trends, find the current most common issues for AI, and to learn how to navigate this technology, as new rules and guards solve its use.

The table of content

Key results: AI’s current state

1. AI is no longer an experience – it is essential for marketing workflow.

When AI first started to get traction, we often encourage marketers to experience with AI and see how they/how they can adopt it in their workflow.

OK, the day of Only The experience is over, and when the robots are not taking our jobs, they are now embedded in our workfloose.

The facts are:

• 91 % of the marketing leaders say employees/teams in their organization use AI to help them in their jobs.
• 82 % of marketers say they either or their company invested in automation tools to benefit employees in their roles.
• 66 % reports that their organization produces internal AI tools, especially for marketing teams.

As you can see with these stats, the marketers have fully accepted AI as a supportive tool. So, if you are still not accepting AI in your organization, make sure you are likely to compete.

2. Although AI has become a common position in marketing, obstacles still prevent more marketers from adopting new AI tools.

Although AI has become important and routine in marketing, many marketers still hesitate to connect new AI tools in their workflow. These are …