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Every time a large gathering of alcohol has announced that it is selling brands or changing the priorities, the world of alcohol is with gossip, speculation and crying that this is a sure sign of the last time. About two years ago, Washington State’s largest producer, st. Michelle Wine Status announced that she was reducing her grape purchase by 40 %, and many people presented it as a death nest in the state’s liquor industry, others saw a silver lining for small liquor boxes. Last summer, Treasury liquor properties revealed that it was selling several low-cost brands-and then changed the decision last February when reasonable prices could not be achieved. Recently, when it has been reported that turning brands are seeking to offload their wine portfolio to focus on basic businesses, market watchmen and alcohol experts re -noted it as a hazard of punishment, while a small segment in the world of liquor was a foothold.
Those rumors proved only half the truth. Bridge, a multinational beverage company whose original product was wine, is not getting out of business. It is only selling large -scale market brands such as Wood Bridge, Robert Mondavi private selection, Sami, and Mommy. Meanwhile, the label – scrader, double diamond, clone wine yard company, Mount Weener Wenry, Robert Mondvi Wenry, Booker Wine Yard, The prisoner, the sea smoke, the language, Franka, Kim Curford, and Rofino – is at the end of the couple’s idea. The brand’s brands sales to the liquor group, which was finalized in early June, is not the first to the company. In 2021, the Bridge sold E&J Gulu 30 labels, including Mark West, Close Du Boyce, Franciskin and Nobello. The Bridge, a publicly traded company, is also maintaining its skilled spirits portfolio, which includes High West Whiskey, Nelson’s Green Brewer Whiskey, MI Campo Tekilla, and Casa Noble Tecla, as well as Mexican Beer Producer Corona, Modelo, and Pacific.
While announcing the sale in a press release, Bridge said that it was maintaining the brands, which is primarily $ 15 and higher, many of the liquor shops under the company’s umbrella have sold more than that. For example: Clone Wine Yard from RBS Backstaffer’s Clone Wine Yard Swagnen and his two single -wine -yard siblings are retail for $ 525. A bottle of Robert Mondavi Oak Will recruits $ 250 in Reserve Cabinet Swagenon in Clone Dah. And in addition to the two marine smoke, which is sold at $ 100, the marine smoking Grand Panot Nair Monopol, made in the best years, costs $ 725.
In fact, the tower is holding some high -value brands.
Sam Glutzer, president of the Bridge and Alcohol and Spirits, says that the decision to keep leaning towards luxury wants consumers: Premium selection reflects. “It is supported by insights, which shows that the development of alcohol classes is being predicted at the high end, while the mainstream is not a matter of alcohol,” he said. Rob reports
Industry analyst Rob McMelan says that the trade is responding to a trend known as “premiums” in trade. The founders of the EVP and Silicon Valley Bank’s Wine Division publish extremely expected State Wine Industry Report Every year, so he keeps a keen eye on economic trends in the world of alcohol. “The business model that focuses on low -cost, high -volume production performance has been well -known for over a decade, replacing a rising demand for better quality, low cost of low -cost alcohol, which is made in small quantities,” says Mac Millen. This change in the behavior of consumers that began in 2018 has now created the demand that the turret has been transferred to maintain high growth, luxury brands.
Focusing on the upper end of the market is very meaningful here and now for a company, but growing premiums can pose a threat to the future of the wine industry. In the 2022 report by McMil, he wrote that “the most concern for the wine business today is the lake behind the wine category through a large thousand -year -old generation.” An element that he cited was a lack of discretionary income compared to the previous generations. “This is the main reason that thousands of people have attracted beer and spirits instead of alcohol,” said Eric Asimov. New York Times In the context of the report. “The difference between alcohol and world -class beer in the massive market is just a few dollars. Compared, good alcohol beer or comparison is more expensive than quality spirits.” Without focusing on cheap, quality, medium -sized alcohol, the industry can take the risk of not cultivating alcohol in the next generation.
Wine boxes will have control of their products in their hands.
Of course. If consumers are ignoring alcohol as large-scale market products-as the suggested revenue reports last year when the company announced a $ 2.5 billion in writing on its liquor and spirits business-then focusing on offering premiums for a brand-like brand like the Burj. Similarly, the gutzer is approaching him. The Australian liquor manufacturer is in the house, which is a portfolio of high -end alcohol makers in which he pledged to practice craftsmanship, and he wants to give them a place to do so. He says the Bridge works for a foundation that provides resources such as global sales network, capital for development, and infrastructure, but allows individual liquor boxes to operate independently. “Everyone needs to work according to their unique identity and point of view, so teams can focus on the most important: correcting alcohol with their terraces,” says Glatzer.
Hillary Cyprus, senior manager of the Wine Yard and Grover Relations Booker, says that when he and his team are free to make their decisions around farming methods in Paso Robels, with corporate help, they are able to engage in experimental ways to solve problems and maintain stability. She says, “For example, using the sheep to pass our first deduction, we have given us the opportunity to reduce our use of fossil fuel and cut our farming costs.” “Using a drone to drop equipped wings as a means of controlling leaf shoppers, increases biological diversity in our weeping garden, while the tractor passes are also reduced.”
And Don Schroeder, director of liquor in Santa Barbara County (who joined the Bridge just a year ago), says he has already seen the company’s point of view. “We have benefited from a lot of support and additional resources,” said Schrurder. “It also includes the Bridge’s internal team, which is complied with compliance and regulatory reporting, which is focusing more on our wine and focusing on our wine, and it is more focused on the quality of our alcohol. Has been
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Authors
Mike Dysmone and Jeff Jensen
