The NAD recommended that Kendall close the “FDA -approved” claim on the product packaging to avoid delivering a misleading message that the Kandemal formula was officially approved by the FDA.
New York, New York – In a challenge brought by the National Advertising Division of the National Advertising Division of the BBB National Programs, Kendall Natrikri Limited provided a reasonable basis for some claims made for its Kendmal Infant formulas, but the proposed Kendall was amended to amend, or other claims.
“Natural” and “Clean” claims
Norcher argued that words and photos of Kendall’s website and product packaging convey unsecured messages that candymal products are “all natural”. The NAD found that in the context in which words and images appear, Kendel did not claim to be incompetent about his newborn formula.
The NAD vowed that Kendal founded a reasonable basis for the challenged “natural” claims, which included “healthy” in nature “and” natural goodness. Creamy milk and lactose from grass -fed cows, as they are associated with specific natural and minimal processing ingredients. “
“Clean” claims
Norcher also challenged two “clean” claims that appear on the Kendmal website. Since Kendmal did not support “clear” claims, NAD recommended that the challenged clear claims be closed either to or amend.
Additional claim
The NAD determined the claim that “we do not do palm oil, corn syrup, soy, fish oil or other cheap additions,” in the context, compare the ingredients in other products, which offers them as “cheap” and anxiety. However, there was no evidence to disclose these ingredients.
Therefore, the NAD recommended closing the candle or amending additional claims.
More nutritional claims
In support of the claims that its organic formulas are more nutritious than their rivals, the candymal relies on numerous research studies that the NAD found, while informatively, the challenged high -nutritional claims were not good because they did not fit any product or any product.
As a result, the NAD recommended Kendall to close or amend the claims of the challenges of comparative superiority.
Claims for whole milk and MFGM
The NAD found that a message reasonably conveyed by the challenged MFGM claims is that the candyl product contains natural MFGM because they are made of milk that is like milk, which is also naturally beneficial to the MFGM.
The NAD found that Kendall’s 2021 nutrient study was not good for challenged MFGM claims because the Kendmal formula was not tested in the study. However, this study shows that milk fat contains MFGM and that MFGM supports academic development in children. For this reason, the NAD found that since the candyal formulas contained the entire milk fat, Kendel had established a reasonable basis for the challenged MFGM claims.
Anti -inflammatory claims
The NAD has received a message reasonably conveyed by a challenged social media post that the candymal goat’s newborn formula contains plenty of pre -biotic GOS to provide inflammation benefits.
However, the NAD concluded that Kendal did not provide capable and reliable scientific evidence to support the claim. Therefore, the NAD recommended that Kendall shut down or edit its ad to avoid saying that the Candmal goat’s newborn formula has pre -biotic GOS, which is “anti -inflammatory” or helps prevent inflammation.
Consumer reviews
The NAD has vowed that there is no evidence that reviews on the Kandmal Product’s website are false or fake, as is prohibited by the FTC principle, or that reviews misrepresent the individual reviewer’s experience. In addition, the NAD decided that there was no evidence of material contact between the author of the Kendall and the challenged consumer review, which needed disclosure.
“FDA approved” claim
The NAD recommended that Kendall close the “FDA -approved” claim on the product packaging to avoid delivering a misleading message that the Kandemal formula was officially approved by the FDA.
In his advertising statement, Kendel said he was “willing to comply with the NAD recommendations” and “Thanks to the NAD for his thorough review.”
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About the national advertising division
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