“It has always been my dream that I have to be the CEO of the fashion brand,” said Jenny Seymour, CEO of contemporary women’s fashion brand Aline. Businessman.
Photo Credit: Courtesy of Eline. CEO Jenny Semor.An veteran from a fashion industry, who began his career as a modern buyer in Six Fifth Avenue, had the opportunity to realize this goal, which was actually founded by the Polabir Bais in London in 2020 as a wholesale women’s fashion brand.
Seymour imagined a new era for Alegen-this brand could fill a white space that it saw in modern women’s clothing: led to designing, designed at the location of accessible price, needed pieces of wear, which is provided with an Omni channel approach.
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Seymour came out to happen, mainly “raising” the company. He joined the business in 2022 as a Managing Director, re -launched Alegen under his vision in 2023 and was officially nominated CEO in 2024.
Image Credit: Courtesy of Aline
“I realized that a large part of the story would have to be a partner.”
During his first several years as CEO, Seymour focused on Eligan Community Building Online and “Design Handwriting”, then directly attracted to a significant approach with US retail partners with users directly.
In fact, despite being a London -driven brand, Elagen looks a large part of his business in the United States, Seymor says.
Even the CEO recently moved from London to New York to support the US office and team as the brand extension continues.
“We are still based in the UK, so I travel back and forth,” says Seymour. “London is our creative hub for me. It is part of our DNA being a British brand. It is very important to me and what we do not want to lose. So we have been very creatively out of London, but has gone out of the United States commercially.”
Image Credit: Courtesy of Aline
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Still as a relatively Young young British brand, Alegen has obtained verification with US audiences with retailers who have loyal customers’ bases.
“In the UK, it is easy to become a direct user because the UK is very small and more capable,” says Seymour. “But in the United States, to resonate as the next contemporary brand, which people should see, I realized that there was a huge part of this story.”
Eligin recently launched with Nordstrom, a retailer, Seymor, said she always hoped to contribute with a day, when the company message directly to express its interest in the brand. Eleggin is also available in anthropology.
Image Credit: Courtesy of Aline
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“Analytics and who is your user is less exhibited. You really have to listen.”
Despite the long -term purpose of expansion of retail, Semour preferred the first time before dealing with these partnerships as a brand and its relationship with consumers, praised how important this strategy is to sustainable success.
Whether you are denying a business that is already present or starting from the beginning, knowing who your user is – and quickly – will develop or break it. The CEO notes, “And it’s much easier than working.” “There are many factors. With every iOS update, analytics and who is your user is less exhibited. You really have to listen.”
Seymour says Alexon’s target users are “trusting, working” women, and acknowledges what these users wanted in the garment line to help guide the brand design shift and the direction of its collection.
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This customer is paying dial in the base. Eligen ended its fiscal year in July 2025 with eight figures, 56 % year -on -year, with revenue and revenue.
Most of the Eligen pieces are priced between $ 100 and $ 300. Although Seymour has recognized why some brands between the growing costs and tariff challenges are manufactured in the “Premium Modern” space, she says the company is committed to its accessible cost.
“I had to learn where I didn’t want to bend and how to get help.”
Being CEO is more difficult than Seymor’s idea when she is at the age of 20, she admitted. But she appreciates how the job has allowed her to attract her experience as a buyer, which has called for a “balance of art and science” like the executive character.
“(Here’s a week),” I am very artistic and design the concept and line, and there are also the other day where I am definitely bent in science. ” “But I had to learn where I didn’t want to bend and how to get help in these areas because the CEO wears a lot of hats.”
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The biggest lesson learned as CEO as CEO is important in listening to its focus – even when it is difficult. In the first two months of the company’s refunding, Seymour sometimes felt reluctant to say what she wanted, then did not get the results she desired.
“In three months, I brought the team together at that moment and was more clear about what I wanted,” says Seymour. “He brought them more on a journey with me, and it strengthened us as a team and our values. If you have any idea and you are making your own business, you trust your intestines and are not afraid to say that it is powerful.”
“It has always been my dream that I have to be the CEO of the fashion brand,” said Jenny Seymour, CEO of contemporary women’s fashion brand Aline. Businessman.
Photo Credit: Courtesy of Eline. CEO Jenny Semor.
An veteran from a fashion industry, who began his career as a modern buyer in Six Fifth Avenue, had the opportunity to realize this goal, which was actually founded by the Polabir Bais in London in 2020 as a wholesale women’s fashion brand.
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