Among all the consultation requests, which I receive, helping executives (or their teams) strengthen their presence – and for good reason. LinkedIn these executives are no longer optional. This is the place where high talent, investors, journalists, and industry colleagues reviewed the leaders and created confidence – often before they met you.
I have seen this for the first time throughout my career. As the founder editor of LinkedIn, I worked on the LinkedIn Influncer Program (now known as the LinkedIn in the top Vices) and saw how the platform was produced in the ultimate professional networking tool.
Since then, I have created 20 courses as LinkedIn Learning Instructor, has acquired the identity of LinkedIn in LinkedIn with over 320,000 followers, and wrote about the platform in my seller book, An unforgettable presence.
Most importantly, I have worked with Fortune 500 companies, Startups and beyond Seats Executives and senior leaders to help them create their presence strategic, reliable LinkedIn.
What I have learned is: LinkedIn is the last virtual watercolor. Why does it matter here, and marketers can benefit the most from it.
Why do LinkedIn have matters to executives
The benefits of the presence of an executive LinkedIn are much higher than personal branding. Here are the four areas where I have seen the biggest impact.
1. Attract high talent.
Today’s candidates prefer research company leaders before applying for a job. LinkedIn a strong presence promotes confidence, indicates authenticity, and can directly affect the candidate’s decision to join your organization.
It also gives candidates a clear picture of what your company’s culture, values, and what you like to work with.
2. Establish the leadership of thinking.
Permanent presence on the executives of the LinkedIn positions, open the door to speaking opportunities, interviews and strategic partnerships. (In fact, many of my own media opportunities have come directly from my LinkedIn.)
In addition, regular sharing of insights or personal reflections can help to spark on the ongoing conversation that reinforces the leadership and reputation of an executive over time.
3. Promote the company’s exhibition.
Executive posts regularly reached the company’s posts and perform well in engagement. Why? Because people eventually get involved with people. When executives are actively engaged in online discussions, they increase the company’s overall exposure by showing humans behind the brand. Their presence can make the company feel more authentic, relevant and reliable.
4 Create strong impressions.
An executive’s LinkedIn profile often creates an important impression for investors, partners and potential peers. A comprehensive and engaging profile not only sets clear expectations and establishes reputation, but also allows the executive to formulate an impression. It also strengthens your price – well before any meetings or sales talk.
People are not connected to people but people.
Investors, partners, and high talent want real human insight-the Palace picture is not perfect corporate profiles. An executive’s LinkedIn profile should make visitors realize that they have really “met” the leader behind the title.
I have seen that the executive with a personally strong presence has a negative impact on a weak online presence because his profile did not show who he was really. If someone personally meets an impressive CEO but their LinkedIn is missing the profile image in them and has naked bone information, it has an impact on how you understand them (this is a real story that I have heard from someone!). Executives can avoid being disconnected by ensuring that their executive profile permanently add
- The real insights about industry trends that lead to thinking.
- Authentic personal reflection and stories that are humanity and engagement.
- Meaning milestones and company achievements that promote reputation.
- A accessible, authentic tone that allows you to connect with your audience.
Let’s take a look at these steps.
Case Study: How did I help Fortune 500 CEO in their LinkedIn presence
Here I helped a CEO in the Fortune 500 Consumer Luggage Company to extend their presence in LinkedIn with a bare bones.
Situation
The CEO team learned how important LinkedIn is for the establishment of reputation. With big announcements on the horizon, they were expected to increase profile traffic, and a page needed to reflect the leader behind the role.
Challenge
The CEO’s LinkedIn presence was minimal. His communication team was also uncertain about the content strategy, LinkedIn was unaware of these excellent ways, and did not believe how to represent the CEO’s personality online.
They needed faster, strategic guidance to enhance reputation and discipline – especially when industry partner and potential partners would pay attention.
Policy
My view was organized and data -driven, which preferred three steps.
1.
We jointly made a list of peer executives and rivals. Then, I analyzed the content of the competition for the past six months. We saw everything:
- Do they leave comments?
- How many are the LinkedIn Top Voices?
- What titles are they posting – personal, professional, or promotional?
- Which formats do they use – text, photos, or video?
This analysis exposed the unexpected opportunities to differentiate the CEO’s presence (and also received a better understanding of colleagues’ work), which further affected their LinkedIn strategy.
Pro Tip: Do not restrict competitor analysis to your industry. To add your scope to the wider these fields
2. Profile correction
I reviewed the executive’s profile using my Customs Robber, scored each part of his profile and provided specific suggestions for improvement based on what he learned about the man and competitive landscape.
3. The development of material strategies
We explained content themes and made a posting rhythm that had a balanced personal and professional content – while the posting is also realistic about cidenses (remember: You do not want to start with a schedule that causes or maintains burning, especially increasing).
The team needed to get approval, which took time, and was not familiar with the platform. Therefore, we first started with easy company news content, then gradually added more personal stories associated with professional insights.
Results
The effects of the effects we initially expected increased. Within a few months, the executive became a LinkedIn -in -top voice, which created a wave of a wave throughout the organization. LinkedIn became more active after seeing the strength of his presence on the other C suit team, and he also promoted the company’s culture as employees were excited to know their CEOs better.
In addition, the communications team also received a clear understanding of how to effectively use the platform and use the platform.
Most importantly, we have seen a meaningful increase in the matrix that actually matters: follower counting, profile views, connection requests, and direct messages. All these are clear indications that people were not only watching the content but were taking viable steps to stay connected.
Pro Tip: Although LinkedIn is not guaranteed anything on them, a good principle of thumb is LinkedIn on them (at least 1x/Saturday) you should give enough data to assess what is working. When you double it, you will slowly start seeing the pace (Remember: LinkedIn is a long game!).
How can Marketers Executive LinkedIn Success
If you are looking for a marketer to promote your Executive LinkedIn presence, this is your tactical playbook to start.
1. Explain the pillars and sounds of the content.
Start by identifying two to three basic themes that are in accordance with your executive skills and your company’s goals. These may include leadership, innovation, people’s development, or industry trends.
Then decide on the tone: Are they vision? Hot analytics? Guidance
To naked the right themes and the accent, ask reflective questions like:
- What are you fond of?
- How did you end up in this industry?
- What do you want to play a C -suite role?
- What was a major challenge or important turning point of your career?
These questions help you understand who they are – not only as a leader, but also as a person – and give you stories to pull you later.
Pro Tip: Executives from large public companies often have less experience on LinkedIn. Ensure closely with both communication and executive teams to ensure alignment from the beginning.
2. Choose your content formats.
Text posts are often the easiest point. Add better engagement l A photo (Get Picture Posts 2X Number of Comments).
While video is a huge moment on them, it’s a heavy lift for executives and their teams. I’m not watching many executives doing carousels.
3. Balance the mixture of your material.
I recommend four types of LinkedIn content: personal, educational, professional and promotional. Promotional posts should not exceed 25 % of your total content. The balance between the first three depends on the goals of your executive and team, but mixing them creates a compulsive combination.
When you are starting, the company’s news (such as income reports) is often the easiest content to create because it is more straightforward. When you build confidence, add more personal stories – always linked to professional insight – such as sharing experiences with industry events or learned lessons.
Pro Tip: Do not waste the power to comment on LinkedIn. It reaches and reaches the least effort.
4. Track what’s the difference.
Don’t be trapped in the venti metrics. When working with executives, I really do not include engagement as an important KPI, because no one controls the algorithm or how people will engage.
Instead, focus on the matrix that indicates real interest: follower growth, profile visits, connection requests, and direct messages. They show that people are watching your content and are interested in taking the next step.
5. Be permanent.
You don’t have to post every day, but consistency is very important to keep in mind. According to the requirements of the LinkedIn in the top voice program, at least two original posts each month.
Regularly showing familiarity – and acquaintance enhances confidence.
Start today, build tomorrow.
LinkedIn is an essential tool for these executives aimed at increasing its influence and raising your companies. Don’t wait for a strategic milestone or annual reviews. Now start a conversation about their online presence.
Explain who they want to go. Identify the stories that will resonate. The sooner you start, the stronger their presence.
