For the former Audi design chief, almost three years have passed, pointing to a potential Mercedes -Benz G class rival. Although the unemployed off -road icon enjoys strong sales, Audi has not yet introduced a competitive model.
It can change soon. While Little has moved since 2023, Audi Boss Grant Dilner recently said that Autocar The unemployed off -road SUV from the brand “not to give up this dream”. Although Dilner has discussed simplifying the audio lineup, it does not mean that it will eliminate niche models.
He told the publication:
‘It works perfectly to keep a more concentrated lineup in the core, and there are also some niche models for the construction of this brand and there are also new ideas from a niche class to the basic products. It works perfectly and is part of our strategy. ‘
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Such a model will act as a flagship and allow Audi to display new technology, while competing in a popular and profitable segment.
In 2023, when Mark Lachte said “the place is available” for such a model, he added that SUV, which was considered to be electric, would not look like a G -class or land rover guard. It will be “something else.”
That something else can be a scout -based offer, and Audi can use it for more than its bones. The prices imposed by the United States President Donald Trump have faced a problem for Audi, which makes its vehicles outside the country.
Scout -based Audi can allow auto -maker to build its G -class competitors in the United States, avoiding prices here, but nothing has been made so far. According to Dilner, the problem is whether Audi should have a dedicated factory in the United States, which is a decision that “depends on how we are connected with the US government.”
In any way, Dilner says we “should be in touch.”
