Porsche’s struggles in 2025 are no secret. In July, outgoing CEO Oliver Bloom acknowledged that the company faces significant challenges amid the global EV downturn. Deliveries fell six percent in the first half of the year, prompting the German automaker to announce plans to cut 1,900 jobs through 2029.
These struggles are well reflected in the company’s recent financial statements. Porsche’s latest forecast shows a 99 percent drop in operating profit from last year, with just $40 million reported through the first three quarters of 2025.
Porsche’s global sales revenue also fell by $1.7 billion, while deliveries fell by 13,000 units compared to last year, a six percent drop. Nevertheless, the company is optimistic that these setbacks are only temporary. Dr. Jochen Breckner, Member of the Executive Board for Finance and IT, said:
‘In a challenging market environment, we have generated strong cash flow. At the same time, we have sharpened our strategic alignment. Now we are following clearly defined decisions. This year’s results reflect the impact of our strategic restructuring. However, these steps are necessary. We are consciously accepting temporarily weaker financial data to strengthen Porsche’s resilience and profitability in the long term. ‘
Photo by: Porsche
It’s not all bad news for Porsche, though. The company’s net cash flow increased to $1.3 billion, and its deliveries in the United States, as well as the company’s “overseas and emerging markets,” reached record highs. Porsche also saw strong growth in its electric vehicles, with global sales up 56 percent.
Looking ahead to 2026, Porsche will welcome a new CEO to replace the outgoing Oliver Blume. Michael Leiters, former McLaren boss and Ferrari chief technical officer, will help him in January, with the aim of reviving the struggling sports car brand.
