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The key path
- Cyber Monday success requires early preparation, with strategies focused on improving the customer experience and leveraging data from years past.
- With the right approach to preparation and promotion, sellers can navigate the Cyber Monday frenzy and turn one-time shoppers into loyal customers.
Cyber Monday isn’t just another date on the retail calendar. This is The Super Bowl of Online Sales. In 2025, it is likely to be bigger, bolder and more competitive than ever.
Adobe Analytics predicts US online holiday spending to reach $253.4 billion, a 5.3 percent year-over-year increase with Cyber Monday expected to break $14.2 billion in sales. For sellers on Amazon and e-commerce platforms, this is both exciting and threatening.
I’ve been through my fair share of cyber Mondays. Iykyk… server crashes, Amazon Seller Central sudden policy changes, surprise sales, overnight viral campaigns… and one thing I’ve learned is that success on Cyber Monday is won in weeks.
Related: What 25 Years in E-Commerce Taught Me About Building Businesses That Last
The game has changed, and so have buyers
Consumers are smarter and faster than ever. About 57% of Cyber Monday purchases were made on mobile last year And buy-it-now, post-paid options generated nearly $1 billion in transactions. Shoppers expect seamless, instant experiences like one-click checkout, transparent shipping (usually even free shipping) and personalized offers (or bundles) that actually make sense.
If you’re selling online in 2025, your competition isn’t just the store next door. This is in addition to more than 8 million other eCommerce sellers who are optimizing, automating and advertising on the same platform as you. But here is some good news. You don’t need a massive team or a million-dollar ad budget to stand out. You just need to prepare health wise.
Prepared like a pro
Start early. I mean now. Cyber Monday is no longer a one-day event. It’s a season. Shoppers start browsing weeks in advance, adding to wish lists, comparing prices and hunting for early deals. This means your pre-work should start in October. You may already be seeing rapid sales like some of our clients.
Start by analyzing the previous year’s data. Which product sold the fastest? Which ads performed best? Which SKU ran out of US stock? Forecast your demand based on actual performance, not assumptions. Then check your infrastructure: your site speed, mobile responsiveness and checkout process. Even a two-second delay in load time can reduce conversions by 20%… yes, seriously.
And don’t neglect your Amazon listing. If you’re a brand owner, update your A+ content, refresh product imagery with holiday-themed visuals and optimize headlines and bullet points with cyber-related keywords (“Cyber Monday Deal 2025” does surprisingly well for SEO).
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Build speed before the rush
The biggest mistake I see is that sellers wait until Cyber Monday weekend. By then, it’s too late — consumers have already spent their money. Ad campaigns from other brands/vendors/advertisers are thrust in front of you. The smart move is to warm up your audience quickly.
- Launch teaser campaigns on social media announcing upcoming deals.
- Segment your email list into VIPs, one-time buyers and browsers that never convert.
- Offer early access or “special previews” to make people feel special.
- Start advertising and data collection with Amazon PPC (Sponsored by Amazon) ads.
If you sell on Amazon, apply now for power deals or coupons. They save time to approve and can increase visibility massively. On your site, use pop-ups or push notifications that play immediately without distraction.
Affiliate marketing and influencer partnerships are another underutilized lever. In 2024, about 20% of all Cyber Monday revenue in the US came from affiliate channels. This is proof that a trusted voice can still drive more traffic than an ad.
Dominate without burning up the day
Once Cyber Monday arrives, the goal isn’t chaos. This is control intensity. Instead of discounting everything at once, try tiered deals that drop at specific times. This not only drives web traffic but also creates urgency that keeps people coming back.
Shopify sellers, make sure your mobile checkout is super easy for customers. Minimal form fields, clear shipping options and fast payment methods like Apple Pay or ShopPay will help. Check your cart abandonment settings ahead of time. The hours between 8pm and midnight are still the fastest conversion periods!
Customer service also becomes your secret weapon. I’ve found that using a combination of live chat and AI automation during Cyber Week can reduce response times by 60% and prevent refund requests even earlier. A quick, empathetic response can turn a stressed shopper into a loyal (and possibly repeat) customer.
Related: 6 Ways to Make Money Online in 2025
What happens next matters most
A lot of sellers fall off after Cyber Monday (myself included, lol). Tired of fulfillment and customer questions, they’re ready for a temptation. But the post-cyber period is where you turn one-time buyers into long-term customers.
Follow up with a simple “thank you” email that includes product recommendations or bundle offers. Launch retargeting ads for re-engaged visitors who browsed but didn’t buy. And most importantly, study your data. Which ads had the highest ROI? Which product is the most profitable? Every insight becomes fuel for next year’s game plan!
Returns are inevitable, but how you handle them shapes your brand’s reputation. Make the process simple and clear: prepaid labels, self-service returns and quick exchanges go a long way.
My final advice
If you remember one thing, let it be this: Prepare for rewards on Cyber Monday!
Growing your listings, planning your inventory and for the Shopify seller or seller who owns their own website, nurture your audience now. Even a small improvement (ie faster checkout, faster offer or more engaging email flow) can add thousands (or more) in additional revenue.
As someone who has built and managed countless Amazon and Shopify stores, I can promise you: Every winning Cyber Monday starts with deliberate steps and prep.
So get moving, because in the world of e-commerce, speed is your greatest advantage!
The key path
- Cyber Monday success requires early preparation, with strategies focused on improving the customer experience and leveraging data from years past.
- With the right approach to preparation and promotion, sellers can navigate the Cyber Monday frenzy and turn one-time shoppers into loyal customers.
Cyber Monday isn’t just another date on the retail calendar. This is The Super Bowl of Online Sales. In 2025, it is likely to be bigger, bolder and more competitive than ever.
Adobe Analytics predicts US online holiday spending to reach $253.4 billion, a 5.3 percent year-over-year increase with Cyber Monday expected to break $14.2 billion in sales. For sellers on Amazon and e-commerce platforms, this is both exciting and threatening.
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