You may have heard that Taylor Swift recently released a new album, The life of a showgirl.
Not only was the full-length a huge selling record, but it also spawned endless musical analysis (what exactly is “Father Figure” about?) and viral moments (The Mystery of the Orange Door is Actually solution?).
of course, Swift’s marketing savvy is as impressive as her musical talent. The album’s rollout also exemplified Swift’s knack for promotion—and underscored why she’s a generational pop star.
While not everyone can land a No. 1 album or launch a sold-out stadium tour, all is not lost: You can still make it 100 in your business with them. Marketing lessons gathered from Taylor Swift.
Example of Olivia Heller
Reward your most loyal customers.
Swift is known for her loyalty to her devoted fan base, the Swift Decade. Years ago, he randomly showed up at a wedding shower he was invited to, and bought Christmas presents for other followers. Before releasing him reputation And lover albums, he held secret sessions, where he premiered the record (and ate homemade stuff) with a hand-picked group of uber-fans.
These experiences Made his followers feel unique and special – And Strengthened their intensity for life.
Try to know your audience. to know WHO Your customers will improve your marketing.
- Send a short survey to your email list in exchange for a discount.
- Chat online and ask followers questions.
- Earlier this year, we surveyed our Masters in Marketing readers, and you told us you wanted to see even more tactical content!
Hold a customer appreciation event.
- If you have a brick and mortar store, Mark a special day to celebrate your customers with a festive event.
- Small (or virtual) businesses can run sales or specials to reward customers.
- Take a page from Hustle’s playbook: Our sister newsletter gives you a unique link to share with friends and colleagues. You start earning rewards when you get at least three of these people to subscribe.
Start a membership club.
- Who doesn’t like to be part of an exclusive club, especially if it offers Discounts, members-only events, or special news?
- Consider Free or low-cost membership Making it accessible to as many people as possible.
Keep things fresh – but consistent.
With each Swift album era, fans can expect a few things: special vinyl variations, a different color scheme (The life of a showgirl There’s a wonderful orange and cool mint green) and specialty chili options (including a unique cardin and snow globe). The approach appeals to collectors, sure — but also reflects the way Swift’s career has shaped itself over time.
Have a regular marketing cadence.
Customers appreciate a business that is predictable and reliable.
- Send a newsletter on the same day of the week or share a video every two weeks.
Create a content marketing strategy.
It’s easy to keep track of what content you have (or want) to share. A structured content marketing strategy, which can include things like a content calendar, can help you see what’s missing. And What is successful?
Cultivate a brand that reflects your personality.
As a true millennial, Swift was quite active on MySpace and loved sharing her life through video blogs or diary entries. Once her career took off, she didn’t use social media as much, but when she did, her personality shone through. After all, only Taylor accidentally took his parents to a Las Vegas club.
Don’t feel the pressure on the market everywhere.
- It’s tempting to hope for every viral trend or new social media platform. After all, FOMO is real. Focus your marketing on the channels with the most potential (or the most followers) for the best results.
- HubSpot Marketing has been a YouTube channel Running the same playbook for three yearsand it’s a workhorse for us, getting about 42,425K views Every month. HubSpot marketer Nelson Chacon Guzman says the secret is how focused it stays: A channel (YouTube), A shape (how-to explainers), and A strategy (search aware)
Combine your sales messaging with personalized insights.
- Customers respond to marketing that sounds human. Share news about your business as well as things about your life. For example, maybe you ate an amazing dessert, read a great book, or saw a beautiful sunset.
- Focus on your strengths. Not everyone loves being in the video or is an award-winning photographer. But maybe you’re an ace copywriter or can create an Instagram caption song.
- Lean into the areas where you feel most comfortable; Your marketing will thank you later.
Welcome.
Swift’s fandom goes wild with lore. (Exhibit A: “No, it’s Becky” meme.)
But even if you’re not an OG fan who saw him open for Rogue Flat in 2006, you’re not excluded from the fandom. If anything, longtime loyalists want to bring everyone into the fold, whether it’s Taylor Tuts (a term for a cute little girl) or a recent convert.
Swift is clearly the same way: for example, the viral tectonic dance to “Ophelia’s Fate” isn’t overly complicated — and you can do it sitting down!
Reintroduce yourself occasionally.
With the way algorithms work today, it’s easy to miss an important event or cool business.
- Don’t hesitate to say hello to your followers every now and then. After all, before every tour show, even Swift says, “Hi, my name is Taylor — and I was born in 1989!”
Be authentic, but not exclusive.
- Use within jokes or niche colloquialisms, as these phrases can alienate potential customers. Instead, talk about your business using language that everyone can relate to.
