The issue of AI is still a thorny issue in game development, but Alastair McFarlane — COO and company director of Rust developer FacePinch — doesn’t see it as a disadvantage in the industry. Instead, he embraces it as “another tool” for “better, not worse.”
“(AI) is powerful, it’s efficient, and at the end of the day, it’s just another tool, helping people move faster and focus on creative things,” McFarlane told Sky News. “Sure, it’s disruptive, no question about it. Every big change in tech happens. But used right, AI doesn’t replace creativity, it augments it. It removes clutter, accelerates iteration, and gives teams more room to experiment.”
Last year, the 2025 CESA Video Game Industry Report shared the results of a survey that revealed that 50% of Japanese video game developers use AI in some way. Nintendo’s Shigeru Miyamoto has said the company won’t rush into AI, while Sony’s approach to AI emphasizes it as a support tool rather than an attempt to replace human creativity.
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