American Fork, Utah, February 10, 2026 — ELB Learning, a strategic workforce development partner for 80% of the Fortune 100, today announced the launch of AI Role Play. This AI-powered simulation tool helps teams practice challenging, real-world interactions before they happen. AI Roleplay is a new feature within Rehearsal, ELB’s video practice and coaching platform, with an AI avatar as the real-time practice engine.
Communication role play prepares people in sales, customer service, and leadership roles for situations where critical business outcomes depend on how a difficult conversation unfolds. In addition to helping with information retention and application, it can also help manage mentor fatigue. According to Harvard Business Impact, 85% of mid-level leaders experience weekly burnout, making essential learning methods like mentorship unsustainable.
“Traditional role playing has always been one of the most effective ways to prepare teams for high-level conversations. But it’s not scalable,” said Andrew Scioli, CEO of ELB Learning. “AI Roleplay brings this same practice model into a modern, AI-powered experience, so organizations can deliver realistic simulations tied to their playbooks. It gives leaders clear insight into where teams are excelling and the skill gaps that need help so they can quickly master.”
AI roleplay facilitates skill development at scale with:
- Dynamic scenarios tailored to each organization. With original playbooks, scripts, product specifications, and an objection-handling guide, scenarios can be created in minutes. They are designed to be easily reviewed, audited, and repeated over time.
- Adaptive conversations with AI personalities. Teams are asked to investigate, adapt and respond in the moment while audio-based AI changes the conversation based on the responses. Whether imitating a reluctant buyer or a skeptical decision maker, avatars reflect realistic tone, emotion and context.
- Real-time coaching and feedback. Quickly reinforce good habits with actionable insights from performance dashboards that track skill development, improvement over time and success rates. Leaders can use AI role-play to identify coaching moments and measure best practices across the team.
- Transcript – First Architecture. AI role-play reduces bias based on tone, accent or gender. To provide the most objective performance review, voice or biometric data is never analyzed by AI, only the text of the conversation is transcribed.
ELB will offer a 30-day free trial of the AI roleplay. To learn more, visit here.
About ELB Learning
ELB Learning is a strategic workforce development partner for 80% of the Fortune 100. The company combines expert consulting with advanced learning technology to solve real business challenges and deliver measurable results. ELB’s services span revenue transformation, leadership development, sales enablement, onboarding optimization, global learning delivery, and AI readiness. Its technology portfolio—including immersive learning software, gamification, virtual reality, and more—enables organizations to create immersive, scalable learning experiences. To learn more, please visit elblearning.com.
