In the early days of Ticotok, most of the dance challenges and lip harmony exchange, Shola West, General Z Carrier Advocate, Speaker and Educator saw a gap.
“I decided that I would like to come to the platform to share the points and tricks from my career working in the media industry.”
Now, with love, is known as “Big Ces to Young Crew” – which has praise, including Forbes under 30 years of age.
The West says, “I didn’t go thinking that it would be a social media business.” “It was about to increase the value.”
Now, this is his full -time business.
Social media entrepreneurs earn money with brand partnerships, workshops and other associated support.
Want to get more information? Is in your fate I talked with something excellent in social media entrepreneurship and I am diving into tendencies, gestures and much below.
The table of content
What is social media entrepreneurship?
Social media entrepreneurship has demanded the construction of a business using social media as a fundamental method of driving sales and marketing.
This concept is in hand with a growing “creative economy”. This term is used to describe influence or content creators who use their digital platforms to produce, distribute and maneuver their content, often receiving tax from brand partnerships, paid advertising, and adjacent links.
Other forms of social media businessmen can be business in e -commerce, consultation and beyond fields.
Why is the social media entrepreneurship so famous?
It is rare to face a business that is not somehow taping on social media. Only in the United States, 77 % of small businesses use social media for essential tasks like sales, marketing, and customer service.
There is no surprise, as these same online platforms are the foundations of hunting for buyers: one in four users prefer to find brands on social media platforms on search engines. And when it comes to how consumers value individual creators, 49 % make up daily, weekly or monthly purchases based on posts.
I think it is safe to say that social media is a lucrative channel for businessmen. It is also a low cost, high compensation business tool for creative minds but tough budgets.
High trends of social media entrepreneurship
1. Short form video is dominant.
Across the board, social media platforms are really moving the video and preferring it. Short Form Video Linked is the fastest growing content category on them, and this platform has recently begun testing the vertical video feed (like Instagram and Taxotok formats).
“I’m watching an explosion in the video podcast interview,” says Gigi Robinson, the founder of the hosts of the influen. “This is allowed opportunities where you can be better related to a brand, or a brand founder, which can make you more loyal customer.
2. People want to look behind the curtain.
On a similar note, how is the structured material on the rise.
Referring to examples like refrigeration and free soul, Freelance Social Media Manager, Emma Sandden, says “some brands work much better.”
In the Free Civil Post below, this brand celebrated the International Women’s Day with different events – and a video showing not only about the brand but also the people behind it.
“Instead of saying completely, ‘our products are here, please buy it,’ they are showing more material behind the curtain. They are adding their employees.”
3. The marketing of influence is increased.
“We’re more than aesthetics,” Sandden also shared with me. “Social media businessmen are starting to focus on maximum content related to raw, related, personality.”
As brands are gripped, many people are referring to micro -infected (10,000 to 99,999 followers creator) instead of celebrities for displaying their products and services through original materials.
Fourteen percent of the marketers have worked with micro -affected people in the past year, and 47 % say the group has won the highest marketing.
“In the day, people felt as if you would have to have a million followers to gain partnerships, land brand deals, to get opportunities,” says West. “It’s not now. If you have a strong and well -engaged community, even if you have 5K followers, you are still able to access.”
Points for social media businessmen
1. Don’t be afraid to prepare a niche.
In a saturated industry, leaning in your unique experience, skills and interests will only make you separate. That’s what the West did, and she tells me that she is working in her favor.
Similarly, my newsletter, podcast, and community platform Stella is a network that specially connects black women in the media. It’s through design – and it works: The niche community can promote maximum consumer engagement and loyalty. They also promote a strong sense of relationship and commitment.
2.
Part of mastering social media is experiencing in platforms.
“I think the diversity of the platform is key. Don’t be afraid to add and prepare,” says Robinson. Often, what is waiting for large scale rewards and new users. Be afraid of the axis.
For example, the subscription launched the Creator Accelerator Fund, which encouraged the creators to move their consumer communities to its platform, offering many tools and services.
3. Be permanent but deliberately.
Develop a social media posting schedule that is in accordance with your business model – and keep it on. But don’t be in the idea that you need to post on a particular cidension just because you are watching it from another person or brand.
“The consistency for everyone looks different,” Sandden tells me. “I always say the quality of the quantity. You want your posts to be value and in fact add something to your audience. You just don’t want to post every day to try and stay permanently.”
Regardless of frequency, restoration of social media can be painful. Systems such as Vista Social and Buffer are aimed at manual posting, and I know many companies and creators with whom they have had tremendous results.
Also, most social media platforms contain built -in scheduling tools in which you can tap.
And if you have ever been creatively burning, the West has a hint: She says that when AI, when used with responsibility, can prove to be a great source to help create new content ideas.
For example, Hub Spot has AI -powered blog Idea Generator tools that can help you with mind -making thoughts when you get stuck in something or offer an idea with which you can work.
Source
4. Collect your data.
If we have learned something from the temporary US ban on Techtok, it is that we cannot accept the platform – and the data that comes with it – will be present forever.
Create your email marketing system to ensure that you are collecting emails and other appropriate information from your online community.
5. Make a community.
Robinson says successful social media knows the difference between the audience and a community. The biggest discrimination is in engagement.
“Your audience is the people who often support you, but your party is the people who buy you. When you are able to succeed with social media, you are able to change, and you are able to make money because people want access to you.”
In other words, community is the central place of conversion.
Sandden agrees. She says you should constantly “engage with your audience, ask questions, and answer comments.”
He adds, “It will make your community ready and people will return to your page because they know you are going to talk.”
Don’t be afraid to promote yourself.
If I can share these conversations – and share my own experiences, it will be that you have to move your business forward. That is why a great strategy for maintaining a career as a social media entrepreneur is to promote itself.
“The closed mouth is not fed,” says Robinson. Since the beginning of 2025, she has been closed in her social media channels with 15 jigs sharing her past work. Finally, the work leads to new work.
