When the death of liquid, sharp, death metal available water brand that caused US social media to storm, announced that it was getting out of the UK market, the marketing Twitter (X) broke out with hot vaccines.
Was it an unprecedented branding that was not connected with British sensitivity? Or proof that viral marketing can’t even guarantee product success?
According to Phil Agino, a practical science expert, the answer is more important.
1. Who needs premium water?
In the UK, tap water is not only acceptable, but a point of pride. Scottish faucet water is famous, and many Britishs are really proud of their municipal water quality.
Cold climate creates another unique challenge: Water already comes out of the cooling pipes. This natural advantage eliminates a key sales point of bottle water – a key sales point – before the marketing war begins.
Agno explained, “The idea that you are going to sprinkle cash on something that you can get free from your tap, it is very difficult for many British to swallow.”
2. Matching up with marketing
In the UK, people fall into two camps: tap water drinker, or buyer of price sensitive bottle water. Asking any group to buy premium canned water was fighting deep habits.
As Agneo said, when the Red Bill came to the market, he was not asking people to drink soda for the first time. But the death of the liquid was trying to buy canned water to the British, in which they just don’t do so.
This challenge was linked to a channel match. Liquid Death’s social media capability was not in accordance with the UK’s purchase behavior. British water does not buy online. They catch him at stores while purchasing other items.
Agno notes, “When the sales point is in fact personally, it is a bit crooked in an attempt to sell it online.”
3. No coal ed (or water) is drinking
Despite the killer marketing, which put the brand in the “uniform sea”, Agno, based in the UK, pointed out a significant flaw: “I didn’t see a single person drinking liquid …
