How TikTok, Canva, & Other Top Marketing Teams Outperform the Rest [New Data]

Imagine that I am trying to describe someone who has never seen.

I may say something like this: “Well, it has brown patches that look like pieces of puzzle. Long, 6 feet long neck and thin legs.”

This detail is close enough, of course, but it does not capture the feeling of seeing anyone in real life.

The way I feel about high -performing marketing teams: it is difficult to describe, but it is easier.

The best way to improve any sports or category is to learn from the best. So based on the 2025 state-of-the-marketing report of the Hub Spot, I have revealed the seven amazing methods of winning the top performance marketing teams in 2025-and others are missing.

In addition, keep reading from the marketers of Techtok and Canva to hear how they add these lessons to their workflow.

1. High performing teams will focus on value -connected brand content.

In 2024, about 40 % of the marketers focused on their user experience with their brand.

This year, they are doubling these efforts, almost almost, A quarter marketers invest in materials that reflect their brand values.

Why? Because we have especially preferred the marketing marketing to the young audience-and many marketers are more interested in reaching General Z and a thousand-year-old consumers.

Consider Petagonia’s “Unmanaged” ad, which began in April 2024. Video users are actively against the best marketing methods by asking. Shut down Buy a lot of clothing. Video does not promote a new product. Instead, it promotes the values ​​of Petagonia.

I watched the video and found myself more attractive to the products of Petagonia – because, in buying their clothing, I feel like I will invest in something meaningful.

It is the power of valuable materials.

2. The best marketers are bent in the visual.

Tactic. Ig. Facebook Live Webners.

Short -form were included in video, photos, and direct streaming videos …