Social procurement. Everyone and their maternal uncle are doing this – or maybe it’s just me and my family. I have been tagged permanently about posts (thanks, cousins), cute gifts, essential organizations and so on.
Now, I am a content marketer who Knows When I am being sold, but even I get lured with irreparable products through social posts. And I know I’m not alone – by 2024, more than 110 million Americans (about 42 42 % of Internet users) are fellow social buyers.
So, if you are selling a brand to consumers and you are not using social sales already, 2024 is a great year to start.
Not convinced?
Let’s already see the success of the brands of the brands, the best methods and the entertainment examples. In addition, I will share the insights with the experts I have talked about the future of social trade (and the present day).
Social media and online shopping – today’s scene
7 Social Media Online Purchase Trends
Points to take the most of your social media
Social media and online shopping – today’s scene
Sales Marketers. Brands are all riding on social sales bandwagons for good reason. By 2026, the sale of global social trade can reach surprisingly 9 2.9 trillion.
I know this is an amazing number, but the forecast is not always enough to please our sales and marketing budget gate keepers, are they?
So, let’s look at some facts and numbers directly from the horse’s mouth (buyers and brands).
- Sellers revealed, “Our highest standards come from social media, so we will prefer this channel.”
- Consumers say, “36 % of us use social media to find new products, as well as 28 % of the US General Z and have been purchased directly from social media apps over the past three months in the past three months.”
- 80 % of social media marketers agree that “consumers are buying our products directly from social apps More than They purchase from our brand website or a third party seller.
- 87 % of brands confirmed that “social sales have been …
