SEO has died, long live SEO!
At least it seems that the AI -powered search and the content manufactured by the user both hold into our digital life. Today’s master knows about one or two things about the content manufactured by the user in in marketing and how the brand can work for them.
(And finally read to know if she thinks SEO is really dying.)
Meet the master
Shelg Dolon
The content marketing edge, Koura for business
Lesson 1: Find a conversation that is already happening.
Whatever your marketing channels are, do not resurrect the wheel.
Dolon says the benefit that businesses may have in communities like Koura is that there is already a lot of talk. Instead of running a new campaign, where businesses can start, regardless of where it is.
Even if targeting consumers for your marketing strategy makes no sense Each Point in the fireplace, use the existing conversation (Koura or somewhere else) to meet your users where they are.
She says think about someone who wants to learn language. It may have begun, “I want to go to Italy.” Someone has been dreaming of a journey to Italy for months, and they have been starting their research about which they are under the idea of specific visits. And a third person plans for everything and is ready to learn some Italian.
Dolon says his most successful clients are the ones who can target all these people.
Lesson 2: Become a helpful authority.
Now, about this real helper content.
Dolon says brands can create authority and trust on public forums by answering people’s questions – not a corporate institution to do so when they use a trusted person.
She cites an example of a health care company that runs a marketing campaign on Kora. They can use the user’s questions, they can use a licensed provider – not their CMO – whose skills will create confidence. The goal is to jump into the current conversation with something that will solve problems, not promote any product.
(But keep it related to the brand. Please do not answer medical questions if your job is hating the used crooks.
In fact, this is a little bit about how we think about Masters in the marketing newsletter – we want to provide genuinely helpful, good advice on marketing. Self -promotion comes in second.
Lesson 3: Hug multi -channel, multi -format distribution.
Last year, Dolon began publishing the Koura Advertising newsletter locally on LinkedIn.
Current newsletter users were already aware of Koora’s advertising platform, so Dolon went in search of non -serious audience. He asked himself, “How can we attract pure new people who probably Do not Do you know that Koora also has ads?
Let’s bring this whole circle.
A portion of this strategy is born from Dolon’s own advice to achieve current conversation and individuality – he notes the popularity of LinkedIn influenians who have a permanent drum of posts based on their experience and skills.
Find these current conversations, think out of your usual channels, and look for fresh audiences.
Lasting questions
Question this week
Will SEO be obsolete in three to five years? Bran Brian Morrisy, founder, Roboting Show Podcast
The answer this week
Dollen says: honestly? Yes
Traditional, organic SEO has always been a challenge. It does not require a permanent research and rehabilitation that has no guarantee, do not mention seeing an algorithm who can tank your strategy at any moment.
AI’s review and Zero Click Search have made 10 times difficult to drive organic traffic, and in three to five years, there will be no reason for anyone to find yourself on the company-organized blog post through the results, which has long been a long-lasting company’s topic of a long-running company.
I think about how quick answers and technical defects at work have changed to make recipes from making recipes and receiving TV/movie recommendations at home, how to completely changed my own information attitude with AI over the past year.
I do not have a technical background, but I see an AI product that is making the Koora team daily behind the scenes (it is called Po, and it’s a central place to access every AI model and make my own boats). The biggest shock has been how soon the new models and abilities end – announcements and launches are measured in days, not in minutes and hours.
I think marketers – probably more familiar with other aspects of marketing – are more familiar with the AI’s capabilities and its effects on SEO, but will not be accustomed to the grip of ordinary people and potentially deeply personal experiences through AI.
Soon everyone will be attracted to their preferred method of finding and using information, whether they are scanning the AI review, messaging the chat app (which can do a lot before chat), will talk loudly with AI, or a handful of reliable sources.
In three to five years I think we will be far away from scrolling through SERPS and will be close to one Her (The 2013 Science Fi Movie in which a person loves his AI) The situation.
Editor’s Note: Dollen and Morrisie Kados to give us an opening to deal with this complex problem. If you don’t have before, Subscribe to Masters in MarketingAs we will look for this question from different angles in the future. • Kurt Del Principal
The latest question of next week
Dolon asks: In addition to AI, which marketing trends or technologies are you looking at this year or planning to try this year?
