When Instagram released threads in July 2023 as the X (before Twitter) as a competitive platform, I would admit that I was unhappy that it would splash it. But here we stand in 2025: Threads in the category of social apps in the Apple App Store have surpassed the trick and Instagram. Not everyone is using it, but those who say this is a digital marketing powerhouse.
After the launch, threads gained rapid traction as one of the rapidly growing social platforms in 2023. Although the early resonance may end, threads are still an unusable gold mine for marketers seeking to raise their social media strategy.
Thirds content is a real contender for your attention in 2025. It is a shaking out of the water (like me). Let’s see how to start on the platform, examples of successful posts, and the points about how marketers develop their threads strategy.
The table of content
Review of Instagram Threads
The threads allows the brands to connect, share the curse and quickly. It gained rapid popularity – the reason for this is that its focus is on providing a simple, comfortable approach on social media.
With its intuitive user interface and smooth integration with Instagram, threads became a popular platform for industries brands.
Source
Threads’ stats
Let’s take a look at the threads through numbers.
- Explosive growth. In the first week, threads exploded with 100 million users. This achievement has made it the fastest developing social media platform ever. By the end of 2024, threads had 100 million active users daily.
- Monthly active users. By the end of 2024, threads had 275 million monthly users.
- Compared to x. In 2024, X had 335.7 million monthly active users.
- Freight. The estimated income in 2025 is $ 8 billion. In 2026, its estimated income is $ 113 billion.
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