Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]

It should not be surprising for our marketers that short form was video The form of high -performing materials in 2024. Since video content overtakes text heavy content formats-in the form of live streams, YouTube videos, or Instagram stories-Maritors will have to include plans to use stream video ads in their strategies.

I am sure you already know how effective the collection of video and marketing plans can be. Stream ads give your brand an opportunity to get in front of your audience when they are already eating content.

The use of the right combination of strategy – such as a strong hook, compulsive message, and visually interesting creative – will increase the chances of a engaged audience with your ad. But it also helps keep the right data. Below, in addition to the basics of the use of stream videos, some successful tactics have also been tested by marketers.

The table of content

What are stream ads?

A stream video advertisement is a brand -created promotion that runs on the streaming platform before or during the video, such as UTube. In addition to appearing in popular videos, these ads may also appear in stories or direct stories on a platform like Instagram and Facebook.

To give you the imagination that these stream ads look like, here’s a Chi Pharmacy ad screenshot that was published during the YouTube video I recently seen:

The benefits of stream video ads

When recovering, there are handful of facilities for these stream ads. To find out what the benefits are, I asked video marketing experts for their insights.

Advertisement of the ad

According to Maria HarrisonPresident and co -founder Blissy strategyDigital Agency of Records Corkerin GroupOne of the benefits of stream video ads is that they allow ad ordering. This is a powerful tool that allows marketers to control the setting in which viewers watch a series of video advertising.

Harrison says, “It creates a harmonious story or story arc to engage the audience, remember the brand, maintain a message, and increase the user’s involvement.” “The advertising setting can create a deep sense of engagement and commitment to a brand because of our ability to live a brand through a related story for the target audience. These ads can really allow potential users to imagine themselves as part of the story offered in advertising.

Targeting abilities

Your video can be targeted by the audience like your brand or put in videos found from your advertisement keywords. With this type of targeting options, you can present your ad to the audience that meets the population or interests of your audience.

Since these viewers may have interests and purchases like your customers, a well -targeted in -stream ads can result in more likely to buy.

Pay attention

Another advantage of these stream ads is that they pay attention to other advertisements that cannot be shaped.

“These stream ads draw attention because it is impossible to ignore them.” Justin BelmontCEO of the Digital Marketing Agency Music. “They are excellent Perfect for storytelling, brand building, and running fast.”

Short form

Another benefit of these stream ads is that these videos do not need to be incredibly long or detailed. Depending on the platform you use, you can often reduce ads for five seconds.

Although this gives marketers a limited time to get the audience’s attention, it also means that they will need to produce less content than long form marketing video.

Want to make a video advertisement quickly from current content? Use Clip Creator To convert the text into professional video content with just a few clicks.

Increased in ROI

In addition to length and goals capabilities, the last and obvious advantage of these stream ads is their ROI’s ability.

Harrison shared with me the incredible results of the Stream Video Advertising Holiday Campaign, which the team has formed for the Corcurin Group using YouTube video advertising and YouTube Select Reserve.

“The campaign focuses on a hot, invited and desire messaging, which showcases the joy of finding a perfect home during the holidays,” says Harrison. “This approach resonates with the audience, which directly increased the 198 percent increase in site -site sessions and increased by 48 % in primary conversion (directly) year by year during a three -week campaign.”

Looks great, okay?

Although the aforementioned facilities may be ready to invest in stream ads, there are still some things that you will need to research and keep in mind.

Types of these stream ads

Although stream ads are low and your audience can be fed a spoon through the target target tools, your content will still need to persuade these viewers to click on the advertisement link and buy your brand product. That is why it is important to consider the type of stream AD that will work best for your campaign.

Here are the types of the most common these stream ads:

• Skipable ads. These ads can be released after a few seconds.
• Non -scopped ads. These ads cannot be missed, and the audience is forced to watch AD fully before playing their selected video.
• Bumper advertisements Video ads that are six seconds or less. They cannot be released and is played before, or after the video.
• Pre -roll advertising. Videos that play before video content.
• Mid -roll advertising. These ads appear in the middle through a video, usually at natural intervals.
• After the roll ads. After the main video content that plays ads.
• Interactive video ads. These ads contain interactive elements such as a pool or click button.
• Overley ads. Advertisements that appear as banners or graphic overlays at the bottom of the video content.
• Shopable video advertising. Advertising with integrated e -commerce features, allow viewers to click directly from the video and buy. An example of this is the Chiyi pharmacy ad I shared in the first article.

Here is an example of Air BNB’s stream video ad, which is both capable and shopable, as has been shown by the CTA buttons.

The type of advertisement you select will determine your overall messaging and content. For example, if you produce a skipable AD, the basic message must be submitted in the first few seconds.

Harrison says, “Non -scopped ads allow us to build more time to build a story within ads.” Although they can disappoint a user who is desperate to reach its selected content. “

Best Best Process of Use of Instream Video Advertising

As I have laid, there are solid profession and opportunities for these stream advertising. Although you should not be afraid to try this marketing plan, you should still keep in mind to make a video that can avoid leaving your audience permanently. There are some points to keep in mind.

One of the challenges is to keep the audience busy for a long time to recognize the brand and to focus on the message.

We indicate the viewer’s attention to get the focus of the viewer quickly. Before they get the chance to leave it or get disconnected from it mentally, the basic message must be conveyed in the first few seconds of AD.

Another challenge is the search for eligible audiences. In the case of the Corcurin Group, home buyers are eligible. We control the features of the audience, such as settlements, behavior, and interests, crossing it to ensure that we are targeting people who are most likely to take action. In addition, we rely on permanent testing and dispersion, analyzing performance data to improve creations, messaging, and targeting the best results.

Pay attention to the hook.

Based on what users have told us, you have one to five seconds to get the attention of your audience before you finish your ad or leave your ad. You rarely have more than 10 seconds.

“People usually leave advertisements if they find boring, irrelevant or too long.” GARTY MEMAMarketing Manager At Goods Finance Canada. “We indicate the message short, immediately sharing the value that the audience can benefit.”

Therefore, start your advertisement with an action -filled scene or describe your product as soon as possible. Don’t take time to go to the point-even if the advertisement platform you are using allows for 30 to 60 seconds of video.

Improve your target audience.

The audience will either give up your ad because they just don’t want to see commercials, or they are bored with your content because it’s not related to their or the video. This is why your target audience must create hypertension ads and focus on the brand -related topic that they value.

Harrison says, “One of the challenges of these stream ads is the search for the audience.” We control the features of the audience, such as the population, the behavior, and the interests, crossing it to ensure that we are more likely to target those who are more likely to act.

Use for example for example.

Fortunately, millions of brands have already tested stream advertising. Although this means that advertising pools can be competitive, it also means that there are many effective advertisements that you can see for inspiration.

In my experience as a marketer, if an advertisement compels me to pay attention, I know they are doing something right.

The next time you are watching a video that starts or has a stream ad, watch the content. Take mental note why you do not advertise or want. If you are considering engaging and taping with the advertisement of more information about a product, ask yourself, “How did this content agree to click me?”

Always check and improve your message.

Like any advertising strategy, you conduct and analyze your stream video ads. Take a look at the performance data and target your creative, messaging, and the best results to improve your own ads.

“We always test different versions of the ad to see what is better with our audience,” says Mima. “Messaging, which feels personal and relevant, can encourage viewers to take action and ensure that they can add action pages without interruptions without interruption.”

Video Stream Advertising Most Benefits

What I like about these stream video ads as a marketer is that when they are already busy, they are a chance to go before your audience.

Taking the most out of your video stream ads, I suggest what kind of stream ad will work best for your product, message and audience. After that, make your short advertisement using a strong hook and a memorable message. From there, take a look at your ad performance to understand the user’s behavior. If you have chosen any hidden ad, is the audience right away? Just gone, or they stayed last for a couple of seconds? Use these insights to adjust the hook for your messaging, creativity, and your future video ads.

These stream video ads are a great way to get in front of a target audience and get their attention. The next time you stop and watch a video advertisement that pops up before a video, I recommend that your attention attract. Use it as impressive for your next stream AD.

Editor’s Note: This post was originally published in July 2020 and has been updated for comprehensiveness.