In its role as a privacy watchdog for the DAA, the DAAPDA oversees the market to comply with the rules of itself, including political advertising principles.
New York, New York – The Digital Advertising Accountability Program (DAAP) of BBB National Programs (DAAP) has issued its new compliance guidance: to ensure transparency in political advertising, to educate advertisers on the needs of transparency of online and mobile app political advertising.
The DAAP reviewed political advertisements to comply with the Digital Advertising Alliance (DAA) political advertising principles, which ordered the clear, meaningful and significant disclosure of the advertisement sponsor. Compliance guidance, which explains these principles, is designed to help political campaigns and their advertising tech partners meet notices and disclosure requirements.
The key highlights of compliance guidance include:
- Improved notice requirements: Political advertisements must include clear notes that show that they are political advertisements, using icons, symbols, or specific words.
- Political advertisement notice: Details of who pay for AD should be linked to a better notice, including the law information and withdrawal from the law.
- Emerging technologies: Special reservations for new advertising methods, such as connected TV (CTV) to ensure transparency in all digital formats.
In its role as a privacy watchdog for the DAA, the DAAPDA oversees the market to comply with the rules of itself, including political advertising principles. When it indicates non -compliance, the DAAP reported its results to the DAA and when appropriate, government officials.
Learn more about the DAAP here.
About BBB national programs: The BBB National Program, a non -profit organization, is the home of the US -free industry self -regulation, which is currently working more than a dozen globally recognized, which has been helping to increase consumer confidence in business for more than 50 years. These programs provide the third party’s accountability and conflict solution services that solve the current and emerging industry issues, making a better playground for business and a better experience for consumers. The BBB’s national programs continue to develop their work and provide business guidance and enhance its effects such as advertising, children and teenage marketing, data privacy, conflict solutions, automobile warranties, technology, and emerging areas. To find out more, see bbbprograms.org.
About Digital Advertising Accountability Program: Digital Advertising Accountability Program (DAAP), a division of BBB national programs, digital advertising alliance (DAA) developed to enforce the industry’s self -regulation principles for data confidential in online and mobile advertising, in which the DAA’s privacy was held on the privacy principles. The DAAP provides guidance to companies that seek compliance with industry principles and respond to complaints filed by consumers about online privacy.
