Machha – A green tea powder that is deep in the Japanese tea ceremony – US popularity has increased in recent years. Its dynamic green color has become an important place of social media, which has been influenced by consumers aware of influence and fitness.
As it seems, the performance, the fish is also delicious with addiction – at least for some. For others, its taste is just like grass. But as anyone who has created a habit of Earth, it will tell you, it is also incredibly expensive.
I couldn’t probably count how much I paid for the mosque because I started drinking it for the first time in 2020 and if I could, I would be ashamed. In a moment of weakness, I once spent 50 11.50 on a latte, even an extraordinary price for New York City, where I live.
But like any usable equipment, there is no cost roof – especially during the decrease, as is like a mosquito. Together with a limited supply Stand up new US prices You and my – can make both more expensive daily.
How much does the fishes usually cost?
Peter Gagi, president of the US Tea Association, a commercial group representing US tea interests, says the fish represents a small part of the American tea market.
“The United States is very basically a black tea – the drinking nation, and more than 70 % of the tea used here, Gogi says.” “So we are very different markets from any of the world’s tea consumption.”
Gogi says the fish represents about 2.8 % of the US tea market in the dollar – and even less weight. At the end of the day, the fish are just powder tancha leaves, which can be offered warm or cool with water and with milk. Nevertheless, the price can be quite varied on the shelf and in the cafe, depending on the space and type of the fish.
The chains are no discount. The Grand -lyrics of the star box in my nearest star box located in Brooklyn is 80 6.80. My colleagues logged in $ 5.25 into Ann Arbor, Mick. Tuck, will. I 89 5.89; 95 5.95 in Ripon, California; And 1 6.01 in Seattle. Coffee Super Dev recently added an apocology for extra fish powder.
If you make sweets at home, the price of powder or bag is very different in terms of brand and money, but also through tea leaf grade, which is used as a non -governmental rating in the tea industry. An ounce of fish can make about 14 14 servings of tea.
Seventy: The first harvest tancha leaves to grow in the shade for four weeks before handpack. Then it is ground in an excellent powder with a bright green. Formal grade tea can only be obtained in Japan. This is the most expensive in all three levels. According to Gogi, you can buy the formal grade for an ounce for about $ 30, but high quality powder can go up to $ 6,000 per powder.
Ready to drink: The second is made with the Harvest Tencha’s address. It falls somewhere between a pure grade and formal grade in taste and price. Powder looks less dynamic than formal grade, but still clearly a vivid green.
Pure: The lowest cost of cost and it means to use in cooking and baking. Tancha leaves used in pure grade fish are usually old-third crop or more. The color of the powder is usually a slow gray green color. A typical bag of powder costs $ 10 to $ 25 an ounce anywhere.
Why is there a lack of sweets?
Like most shortages, the fish goes down for supply and demand. Gogi says the demand is on the rise, which is mainly due to social media trends and the appeal of health consumers. He added, “At this point, the pressure is almost all.”
The World Japanese Tea Association (GJTA) reports that Japanese tea exports have increased from 1 % of the country’s total production in the early 2000s to about 10 % from the end of 2023.
The GJTA said that one of the four central islands in Japan, Kyusho, in 2024, tea exports increased by 24 %, due to the popularity of a large fishes. The United States is its key export market.
Local producers in Japan are overwhelmed, even when suppliers have spread to other countries, including China and India. But according to the definition, the formal sweets can only be manufactured in Japan, which puts more pressure on the suppliers.
“This is one of the few tea that you can’t just turn on, and make nothing more,” Gogi says, “Gogi says.” Before harvesting, it requires very specific treatment, and it takes time. “
The seasonal demand for fish production makes it more difficult to meet. Tancha plants take five years to become solid and it is chosen once a year. Promoting chlorophil and L. Thane, before, advanced fish requires a certain amount of shedding, which affects its color and taste. After choosing, the leaves should be boiled, dried, sorting, gradually using stone mills and packaged.
“The mosque represents only 7 % to 8 % of the total production of tea in Japan, but Japan really owns the market,” Gogi says. “The entire tea production infrastructure is mainly reduced due to the aging of the people involved in the tea business. Most of them are family -owned tea forms, so Japan has a lot of pressure on tea consumption and production.”
Gogi says that the preparation of the mosquito is a labor process and there are not enough workers to meet this demand. The trend below is largely due to the old population in agriculture as less young workers are choosing to enter tea farming.
Like most agriculture, fish farmers also struggle with the effects of climate change, including high heat that prevents production. Last year, Japan was the hottest year on record and July kept the country’s most month record.
How will prices affect the cost of fish?
President Donald Trump It has repeatedly said that its prices will increase domestic manufacturing and production. But agricultural imports are different and US production will not change the Japanese supply.
Gogi says, “(Tea forms in the United States) represent 0.02 % of what has been eaten in the United States – so it’s practically nothing.” “There is no way that the United States can ever make tea makers to meet domestic demand.”
This is the same story in which other agricultural products, such as bananas or Enough. Yes, the United States increases, but nowhere near the scale to meet consumers’ demand. This means that imports are necessary.
Tax Foundation projects that have 75 % of 75 % Eating imports The prices will be affected, and they say these taxes will increase prices for consumers.
The fish is mainly derived from Japan, which is 15 % tariff. Secondary producers face even more taxes. Recently, India was slapped with 50 % tariff, while China currently has a 30 % tariff, which may not be contract, it may increase.
Unless distributors or retailers swallow additional costs, fish prices grow in store shelf, your online cart and your local cafe. Tariffs, combined with Japan’s production limits, can even increase prices.
“Finally, the price of tea will have to absorb these taxes,” says Gogi. “And it’s on the shelf – consumers will pick it up.”
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