When I talked about this week’s master in marketing, I was surprised how he had linked his two professional love, digital marketing and life coaching without interruption. I will acknowledge doubts about coaching of life in the past, but this conversation has changed my mind. As a life coach, he developed a framework he calls the three.
Meet the master
Sheena Heckimen
Senior Director Digital Consumer Marketing Kund é nest And Certified Life Coach
Recreation Fact: The journey to become Sheena’s life coach began in her favorite NYC restaurant, Polkal Cocina, which led to her eight months of certification courses. She says, “I’ve made the best decision so far.”
Lesson 1: Pay attention to what you can control.
“There has been a lot of change here,” says Hakimin. “From (shifts to traffic samples), we do not know how AI is making its jobs to the things that happen in the world.”
If you focus on them all together, it becomes a disorder. (See: My brain.) And all this uncertainty only gives rise to more anxiety. But “How do you create uncertainty?” Hackmine asks. “It’s focusing on things you can control.”
As a marketer, it seems that your data is telling you, understanding the needs of your users, or increasing your email lists.
Kond é nest has a very diluted set of brands – pachfurk, New YorkAnd Vanity festival There are only a few – so Hakimin really “slice and dice. Really understand different sections of his website and what they respond to different parts of your art.”
She says, “We know that we can no longer have all the strategies of a size on our website.” So about this slices and dicing: He just tested A/B in the part of politics Vanity festival. And he found that readers allow a free article before giving content – that is, subscription. 20 % increase in subscriptions In their test panels.
Hackmene and his team have taken a lot of time to think of this test in the past six months – because You Do With data Is Something that you can control.
Lesson 2: Easy to your boss’s life.
“What’s talking about what is talking about? Hackmine asks. This is not a question of rhetoric: If you do not know what they are, you cannot solve business problems. “The mindset is that, I’m present to make my boss’s life easier.”
Does not mean that hackmine doesn’t care about his I am aligning people who are responsible for my career.“
It has done the most part of this year to work on communication for Communication, even as he distributed the purpose of his communication with his team and made it accountable to him.
And that means being a good listener.
Want to make an effect? “Listening actively – when you really hear,” says Hakimin, you will be able to ask better questions and find more explanations. Whether it’s 1: 1, zoom meeting, or even a company keeps every hand, hackmine open for problems, complaints or other bug beers.
“And then I can just change my mindset – and solve it.”
Lesson 3: Make a strong personal brand.
As a Life Coach and Digital Marketer, Hackemin sees his personal development-especially unlocks its self-esteem-it is essential for its marketing career.
“More self-esteem-and ultimately a huge concrete way of building self-worth-. Build strong personal brand“She tells me.
It’s not like your digital presence Athletes Important – “We have to control how we are considered online,” she says – but Hakimin is on a mission to remind people how you are considered (personally). Really Important.
So important, in fact, that Hickymine created a framework that he calls all three: How do you see yourself, how others see you, and how you see your future. She uses this proprietary framework in the coaching business of her life to help other people make a strong, affiliated personal brand.
But like any good marketer, Hackmeen experienced it before – on its own.
As a marketing leader in Kunde Nest, his job “has been released by a lot of syndrome from being self -aware and honest so that I can go in and risk.” And she says, will force you to stand.
Lasting questions
Question this week
Have you found AI while affecting your work in Kunde Nest? If so, has it been purely positive or purely negative? In many ways, the spread of AI content is creating quality materials, especially the educational material, more difficult, so I am always interested in how this new technology is affecting other fields. Max Max Miller, founder and host, tasting date
The answer this week
Hackmine says: From the point of view of marketing and subscriptions, we are excited to know that AI can help us provide more dynamic, personal experiences on our sites. He said, human communication is still the heart of our strategy, especially when the talk is in the brand and the creative direction.
The rise of the content of the AI breed has in fact made the high quality, thoughtful content even more valuable. Pumping content is much easier than ever, but it is very difficult to build confidence, reputation and origin.
In Kunde Nest, our unique edge is still our story and editorial integrity. AI, to us, is a means of scoring its voices around it, not its place. So overall, I would say that when used with intention, it can be purely positive. But like anything, it also depends on how much it is intended.
The latest question of next week
Hackmeen asks: – In a world that is permanently chasing wireless, how do you balance consistency with creativity, and what will you advise the brands trying to build real relationships over time, no Only Arrive?
