- CEO Jim Farley admitted that Ford was unable to turn a profit on the sedan.
- Ford’s boss hinted that the sedan could return one day.
- The Taurus is still available, but only in China and the Middle East.
Ford hasn’t sold a sedan in the United States since the Fusion was discontinued in 2020, a year after the big Taurus was axed. Other beloved nameplates like the Fiesta and Focus have also been retired, leaving the blue oval without a traditional car, except for the Mustang.
In an interview with Automotive NewsCEO Jim Farley explained why Ford decided to exit the sedan segment. He said the move was not due to a lack of demand, but the company’s inability to compete profitably:
‘The palanquin market is very dynamic. It is not that there is no market. It’s just that we couldn’t find a way to compete and be profitable. Well, we can find a way to do that. ‘
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Source: Ford
Meanwhile, Ford Executive Chair Bill Ford has urged that focus (pun intended) Affordability isn’t just about stripped-down trims: “Can you fundamentally engineer a vehicle that’s low cost so you can get it to the consumer? And that’s what we’re working on.”
The hope is that this approach will make sedans and more traditional cars financially viable.
Take Motor 1: People still want sedans, even in SUV-infested America. In 2025, Toyota sold 316,185 Camrys, up two percent from last year, while Corolla sales rose 6.5 percent to 248,088 vehicles, albeit including hatchback volumes. Honda moved 238,661 Civics (-1.4 percent) and 150,196 Accords (-7.7 percent).
Volkswagen’s Jetta fell 24.4 percent, but the Golf with a decent trunk still sold 54,291 units. Hyundai’s Elantra was up eight percent to 148,200 cars. At Nissan, buyers snapped up 51,310 Versas (+20.5 percent), 152,578 Sentras (-0.1 percent), and 93,268 Altimas (-18.1 percent).
