Remember when Ford sold regular cars? Technically, it still happens, but Mustang is a niche model, and the image in the picture here is limited to just a handful of markets. Nevertheless, Blue Oval plans to launch new products that are not trucks, SUVs or vans. The promise came from William Clayford Junior, the grandson of the company’s founder Henry Ford, and the executive chairman since 2006.
In an interview with Autocar“Bill” Ford acknowledged that regular car offerings are seriously lacking after the company, K, Festa, Fox, Fusion, etc.: “On the passenger car, we realize that we are not as strong as we need.” He added that there is a plan to fix this gap in the lineup: “We’re working on our future strategy right now. But I think you will be surprised – with joy – what’s coming.”
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It is soon to say whether any of these new car will arrive in North America. Rumors once wandered about Masting Sidan with four doors, which was internally named “Mach 4”, but Ford never confirmed it. In Europe, however, a recent Automobile The report claims that dealers have already been told that new cars are coming. With Ford Back Tracking on his plan to go to the continent by 2030, new models will potentially use combustion engines. This will be a logical move that has led Explorer and Capri EV to struggle in sales.
Talking about VW -based products, more work can be done. VW’s Sales and Marketing Boss (and European Chief of Europe) Martin Sanders further indicated: “(We) do not want to reject that there are future opportunities to share technology again.” It is unclear whether he is referring to more electrical cars or gas -fired vehicles on MQB architecture on the MEB platform.
However, Ford’s decision to bring back passenger cars has identified the change from CEO Jim Farley’s statement last year. At that time, he said that Ford was “getting out of the boring car business and going into the famous car business.” The “boring” list consisted of cars that Farley admitted that “many users liked, but they could never justify allocating more capital – unlike commercial vehicles.”
Recently. , Ford was not earning enough money on them, so it doubled them on high margin trucks and other lucrative segments. The new models, the math will probably work in favor of Ford. Even if they will get shortcuts through the VW route, it is yet to be seen, but one thing is clear: the cars are returning.
