Birth G70 is the Luxury brand entry level model. It starts at 43,850 for 2025, but if the brand moves to the brand -up market to focus on its large, more luxurious models, birth can abandon it.
World Product Officer, Mark Choi, said Car and driver That the brand target is “drag the brand equity”, the company is to “resist” the need to add a front wheel drive, all, 000 45,000 models. “G -70 has a Rear Wheel Drive and is riding on Hyundi’s M2 platform, which also reduced the stinger.
Instead, Choi told the publication that the brand wants to focus on cars like G80, G90, and SUV, which are already in its lineup where it can create more brand equity. G70 Sidan sales were lower in the first three months of 2025, but for four SUVs of this brand, including All Electric GV 60, Automoto News.
However, despite the potential change in more expensive models, Choi also revealed that wherever birth falls, the bottom of the brand’s product will consider the bottom. And that does not mean that the next generation G70 is completely out of question. “We, possibly, want to create the next generation G70, which has a” cheaper price limit, “he said.
But it can be in the way of the brand’s goals. Birth is not lonely in the desire to increase the beginning. Audi and Mazda have expressed similar aspirations, and the French brand DS wants to challenge Rolls Rice and Bentley one day. Cheap and electric vehicles in technology make horsepower cheaper, brands are feeling squeezed, which is a step -up market as a potential location for a lucrative future.
Sources:
Car and driverFor, for, for,. Automoto News
