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As a business personality, you understand that every business you develop comes with its unique mission. Whether you are in enough industry, tech or health, every company needs a clear purpose – a mission that works as its guide star. This mission not only the purpose of your company but also shapes its goals, culture and values. But what would happen if I told you that it is possible to unite all your business – no matter how diverse it – under the same, compatible mission?
I’m not just talking about theory. I have successfully done this with my 22 businesses, from a coffee roasted company to the natural supplement brand, and everything between it. Result? A smooth operation with a clear, united purpose that has changed my business journey. It was not easy, but it is possible for any businessman – and how you can do it here.
The power of a united mission in diverse businesses
It is easy to think that each of your businesses needs their own individual mission – especially when they serve different markets or industries. You think a coffee company and the health supplement brand are very different to unite under one goal. But this mentality can restrict your ability.
I have learned that with the right framework, many businesses – no matter how different – can work under a united mission. What my 22 companies connect is the shared vision of global healing. We are not just selling products or services. We are offering modern health solutions that solve the main causes of widespread health challenges. Whether it is enough or welfare products, what I do in every business is driven by the same important mission: to create a healthy, more sustainable world.
This mission reflects my basic values: integrity, sympathy, innovation, empowerment, and stability. These values are not just words on paper. How they treat their customers affects everything as we make innovation, cooperation and decisions in each of our businesses. By aligning all my projects with these values, I have created a united force that crosses the boundaries of the industry and serves a larger and more effective purpose.
Under a united mission, it was not a success overnight to bring 22 businesses, but this is something that any businessman can get, no matter how many plans you handle or how different they are. The key is clear about your mission and values, and to make sure they are made in the fabric of each of your business.
Related: 4 accessories to promote your company’s mission
The journey of description of your mission
When I first started the process of combining my business, it was not as easy as writing a charming mission statement. It began with a deep reflection – looking behind my experiences, my values and its real reason, I started my business first. I just wanted to make more than profitable companies. I wanted to have a lasting, positive impact on the world.
To improve this mission, I engage with my team, family and close associates. Their input was invaluable. It was not just about what I wanted to get personally, but also to create something that was part of this journey. One mission needs to reflect the collective theory of people who are not just a person’s individual aspirations.
The key to the key is that a united mission will not have to come together from the beginning. Like your business, your mission should be developed. I learned it through repetition. Initially, my mission was focused on specific aspects of health and fitness. When I brought more business, my mission grew and grew wider, eventually united them all under one umbrella. The important thing is that you continue to improve your mission and adopt them as your business increases and the world around you changes. One mission is not stable. It is a living, breathing organization that should be developed with your business.
Why a united mission is more than just words
A mission statement is more than just a good phrase to put on your website or business plan. It is the backbone of your company’s culture, decision making and impact. When I first started to strengthen my business missions, I had to make sure that the offer of unique products of every business is still associated with a big purpose. It was about to find a joint ground – the basic values that tied everything together.
Explanation of these basic values was an integral part of this process. Basic values should not be just as desired. They need to be viable. For example, if stability is one of your basic values, you have to make sure that whatever business you run, it reflects this value in concrete ways. You can’t just talk about. You have to walk
For me, integrating the basic values into the mission became the key to uniting my business. We did not just describe our values. We created a framework to ensure that every decision made in our business was in line with them. It took time, and there were some challenges along the way, but seeing how these values have affected both of my business and the service of us, is incredibly beneficial.
The effects of a united mission on your business portfolio
One of the very profound advantage of combining multiple businesses under a mission is that it has an impact on your overall brand and identity. With all my companies move towards the same purpose, I have been able to take advantage of the harmony between business and create strong partnerships internally and externally. Stakeholders, consumers, and partners now know what we have to expect because we work under a unanimous set of principles that guide us everything.
It has also helped to smooth our actions. Each of our decisions, from product development to marketing strategies, is manufactured through the lens of our mission and basic values. We simply do not pay attention to the short -term benefits. We are always wondering how every business can contribute to our long -term purpose to improve global health and fitness.
Related: How to develop the company’s vision and values in which employees buy
Build a united mission for your business
If you are managing several businesses and struggling to align them under a common mission, then take a step back and ask yourself: What is the bigger purpose to advance all my projects? What values do I want to see in each of my business? Explain these key elements and ensure that they are permanently applied to your business will help make you a united force that is more efficient and flexible.
Remember, it’s not about force every business to be the same. It is about to align them under a joint mission and a set of values that guide you to everything. A united mission creates the goal, promotes cooperation and helps create a strong brand with lasting influence.
It will take time for your business to travel, but this is an investment that will pay in ways you cannot even imagine.
