They have their own opinions expressed by business partners.
Jose Rodrig wanted to follow in the footsteps of his father and made a career in the pest control industry, so it was fulfilled when his brother Michael worked with him to start the pest brothers. Their strong bonds made the tone of the focused business focused on building a lasting relationship with customers.
“I don’t think there are many options where you will work with your best friend and your biggest chair leader,” says Michael. “For me, this was really the most important thing.”
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It turns out, going to business with your best friend can be your key distinction. Both of them exhibit excellent teamwork, which are reflected in their users’ conversations and many five-star studies-who get their place on the top 100 local businesses of the 2025 Yelp.
Michael says, “(consumers) are found to be well -tempered, well -bearers.” “And the reason is what we do and we are enjoying what we do.
His sister -in -law joined John, every member of the pest brothers has brought something different to the table, including recruitment, marketing and industry experience.
The construction of the old school relationship was the key to his initial development. The team supports the golf tournament for local schools and participates in community programs to not only create discipline for pest brothers but also respect their roots.
Jose says, “We (my son) were sponsored in the high school golf tournament, where we find many leads.” “We promote wherever we can, because they are the people who have fed us when we do not necessarily go to the top 100 of Yelp.”
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Nevertheless, the brothers knew that they could do more to promote online. They saw Yelp as an opportunity to attract more leads, and this investment was soon lost. Michael says, “We tried the free trial (Yelp ads), and it was an absolute success – almost Almost as we turned the light switch, and (Leeds) began to flow.”
They received such attention from home owners that they decided to stop sending slow mail ads, which could reduce the success rate.
“Whenever we get the lead over Yelp, it has the pace of guidance,” says Michael. “The sooner we can arrive, the sooner we can reach this house, serve it and win this lead.”
However, the presence of its Yelp works more than lead generation. It also creates confidence and helps potential customers change loyal, long -term regularly. Particularly in pests and in the home service industry, a new user does not always mean a task. Each new lead is an opportunity to create a repeated user – and there are opportunities for pest brothers.
Michael says, “These are people that if you do good, they are going to reward you for a long time.” “In terms of Yelp Leeds I saw on my dashboard, our views on our page have increased by 576 % in the last 30 days (since Yelp’s top 100 wins). You talk about market awareness – it’s great. It’s viral. If I’ve ever seen it, it is very good for us.”
Once you get the attention of your audience, Jose emphasized how important it is to set clear expectations, such as how much time it will take to treat or when the customer’s results will appear. It is a kind of transparency that promotes reputation, prevents confusion and receives five -star reviews.
When mistakes are inevitable, the brothers recognize them by grace, and personally reach consumers to correct things. “If someone calls you, you can improve their problem as soon as possible,” says Jose. “This is literally the whole point of being a small business, (existence) is worth it.”
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After the construction of pest brothers in the operation of two of the most reliable pest companies in the Miami area, co -founders Michael and Jose helped them succeed in the competitive home service industry.
- Guide with confidence. Consumers extend confidence when letting you go to their homes and workplaces. Be reliable, when you say that you will treat you everywhere with respect.
- Invest in relationships. Repeat users and references are the life of the service business. Learn the names of the people, remember their concerns and consider everything an opportunity to stabilize the connection.
- Use tools to work smart. From routing software to online reviews, technology can save time, improve performance and help users better serve. Different Different Different Different Take advantage of various platforms and tools, respond faster and create your reputation.
- Stay admired. Everything is different. Be prepared to adjust your point of view and learn new ways to be competitive and efficient.
- Make a reputation that runs. Domestic services are nothing more than solving a particular problem. They are about to create peace of mind. When people know that you really care about their home or business, they will trust you in the coming years.
See the above event to listen directly from Michael and Jose Rodrig, and subscribe Behind the review For more information from new business owners and reviewers every Wednesday.
Editorial contributions through Jiah Chu and Christie Lindhil
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