Particularly in marketing, the use of AI is increasing. The marketing report shows that 74 % of marketing professionals use AI for their work. Many marketers using AI, its known boundaries, especially the prejudices must be acknowledged and resolved, which is shattered in it.
As a comprehensive marketing strategy and advisor, I am trained to identify prejudice when I face it. Whenever I review the content and campaigns for clients, I estimate whether prejudice, cultural apathy, or inappropriate messages are included in communication.
But, most of the marketers I either have either not yet a skill or are actively working on developing it. Many people often do not raise AI’s prejudice, which can be detrimental to marketing efforts and the reputation of the brand when published in the market.
To help you use AI more responsibly and effectively, I have created some indicators to help you reduce prejudice. Let’s sink.
The basic question to change more users
Before we are included in the original gestures, it is useful to make sure that you are asking basic questions (especially under -presented and submissive communities).
Since consumers estimate whether your brand is right for them or not, they are trying to answer this question, either consciously or consciously: is this product for anyone like me?
Each part of your customer travel works as an input to prepare the answer to this question.
Therefore, if your customer is prejudiced in any aspect of travel, you are pointing to potential buyers that “this product is not for anyone like you.” In most examples, this signal is not one that plans to send the brand.
Now, let’s focus on how you can use AI to tell your audience that “it’s for you.”
Joyan Boyce is a comprehensive AI expert and founder of curved AI, a device that helps marketers in comprehensive communication. He told me that it was helpful for AI to think as a very trained dog.
She says, “This is as if someone had already trained the dog at home. And, they are going to give you, and you will make it your own home.”
Customizing your trained AIPP means its training to ensure that they can interact with your customers in a way that can be closer to you instead of removing them from any prejudice.
Listen to the full conversation with Jian Boyce on this episode of the Join and Marketing Podcast.
How to get AI to help indicate prejudice and remove it
Although the AI system can inadvertently maintain prejudices in its training data, they can also serve as powerful tools to detect and reduce the prejudice in the human decision -making process.
By taking advantage of AI’s ability to analyze patterns and flags potential contradictions, you can create more objective diagnostic framework and expose blind spots that otherwise no one can care.
Give the right context.
Start by providing your AI tool with a clear context about its role and point of view. Exactly, AI should adopt what personality or expert approach, and explain the special lens through which it should analyze your content when giving feedback.
From the beginning, I want to tell my AI colleagues that this is a very skilled, comprehensive marketing strategy.
Which works from a general point of view to review content for overall and wider audience. However, if you want to be even more specific about the type of feedback you are looking for, complying the context for this point of skill.
We say you want to understand whether an advertisement has bias to users over 50 years old. You can indicate your AI partner to review the content through a marketing expert’s lens that specializes in this user base.
For example, I asked AI to review the web page about anti -aging products. I asked him to work like a marketer who specializes in reaching more than 50 users. AI then can use this foundation to give me helpful feedback.
Here is the first part of the opinion that he created about the language he liked and lacked in it:
AI’s recommendations are how to improve the copy more comprehensive:
The purpose is to stop publishing content, which already prejudice. However, there will also come a time when you will need to re -evaluate and improve something that is already in the market.
Therefore, here is an indication of helping you when developing a new content, and one to help you improve.
Indicated to review
You are a comprehensive marketing strategy that specializes in marketing for users over 50 years. Please review these headlines, and tell me whether I should be aware of anything about it to users who are incorrectly interested in the product. I am particularly interested in anything that is unpleasant, culturally inappropriate, or not just included.
Indicated to create
You are a copywriter who specializes in marketing to users over 50 years old. Please make 10 headlines for this skin care webpage that meet our product goals, while our ideal users, including people over 50, feel, help, and as they belong to our brand.
Give it specific about your user.
One of the challenges that many marketing communication faces when it comes to involvement is that this brand has not effectively praised its ideal customer.
For example, a brand can say that they are “targeting women aged 25-34 who want to advance their career.” However, although there is a feature of age, gender and even aspirations, there is still enough context that can affect users to receive messages created by them.
Similarly, when working with AI, refrain from treating it as it is talking to the general market audience. Instead, provide additional details to your AI partner whom you want to talk about. This will help improve your messages for the audience you are targeting.
So, instead of saying that you are “making a landing page copy for women aged 25-34 who want to advance your career,” add details about their identity. This additional information will help your AI partner produce messages that have less prejudice.
Some details based on the identification about your ideal user may have been to add to your indicator:
- Ethnic and ethnic identity.
- Sexual tendency
- Religion.
- Family status (ie, married, child).
- Economic status
- Where they live, because regional differences can affect the choice of words.
- Persons with disabilities and neurodeversion are included.
Thus, the indication of a copy draft for landing page may look like:
Indicated to create
The audience of this landing page includes 25-34 women who want to advance their career. These include black, Latina and Asian women. Some are married. Some have small children in the house. Everyone has a minimum bachelor’s degree, and they live in the United States, Canada, Australia and Mexico, and 30 % of them are neurodeversion. Most of them are not yet owned by home. Please draft a landing page for those that keep their identity and needs in mind.
Indicated to review
Please identify anything in a copy of this landing page that prevents people from seeing, cooperating and affiliating with them.
Be direct about the type of prejudice you want to seal.
Your target users have a lot of identity, and you want to make sure that everyone feels linked to your offer. This means creating comprehensive campaigns that avoid prejudice, and AI tools can help you correct. You just need to tell your tools what kind of content you have Do not Want to include in your messaging.
When I am audited from the point of view to add for client brands, some of the things I am looking for includes:
- Comprehensive language.
- Electricity dynamics.
- Representation
- Stereotypes
- Identity -based friction in customer experience.
It is especially important to be specific. If your AI toll is focused on only one area, you may lose other areas that are worried.
In this example, I asked AI to evaluate a blog post for cultural prejudice. This deprived some of the problems that I had flagged. When I asked him why he didn’t raise these problems, here was to say:
Based on a specific type of communication that you are helping AI is helping you write, make sure you want to include specific instructions about the elements you want to include or avoid.
Indicated to create
Please create some images we can use for the social media AD that is a reflection of our ideal users. Ensure the proper representation of different identities of users who serve that are free from general stereotypes and cultural prejudices.
Indicated to review
In this AD, please highlight any sector that is considered a problem from the point of view of joining. Keep in mind the comprehensive language (for example, is there any AAVE?). Are there stereotypes associated with any picture that we are highlighting?
The time has come for you to get rid of the prejudice made in your AI.
When your AI -made content authenticly reflects your brand values and speaks meaningful for diverse audiences, it builds trust and links with potential users who can otherwise feel ignorant or misunderstood.
This comprehensive approach not only helps you avoid separating you due to unconscious bias, but also shows the commitment to serve all users with equality. It can significantly differentiate your brand in today’s market, where consumers rapidly expect businesses to be socially conscious and representative.
Re -training your own AI tools to catch prejudice can help you connect with big audiences. As soon as you make the switch, the faster you can grow.
