Lancia In Freefall As Sales Plunge In 2025

When Lancia unveiled the Epsilon in February 2024, it marked the brand’s first new model in 13 years. You would expect such a long-awaited product renewal to have a positive effect on sales. However, nothing could be further from the truth, as sales continued to slide even after the launch of the Super Mini. Relaunching the storied brand in export markets didn’t help either.

As per full year sales figures European Automobile Manufacturers Associationthe Lancia dropped 64 percent to just 11,754 cars. It’s worth pointing out that Asia still bundles the Lancia with Chrysler, even though it’s been a decade since the American brand officially left Europe. Mind you, there are still a handful of dealers selling new Chryslers.

A separate study by DataForce, cited Automotive News Europe, In 2025, Luncia registrations fell to 11,719 cars, while only 75 people bought brand-new Chryslers: 72 Pacifica minions and three 300c sedans. Dataforce’s Lancia figures are therefore almost identical to those published by ACEA, confirming the company’s continued slippery slope.

Photo by: Motor 1.com Espina

A 64 percent year-over-year decline is only part of the story. We looked at old sales data going back a decade. Between 2015 and 2025, according to ACEA, the best year was 2016, when Lincia (and Chrysler) sold 67,225 vehicles in the EU, plus Iceland, Liechtenstein, Norway, and Switzerland, all of which are part of the European Free Trade Association (EFTA).

Lancia’s situation is particularly troubling, given that it became an Italian-only brand in the mid-2010s. It sold more cars than before its 2024 relaunch, although it is once again available outside its home market. The company’s return to a wider European footprint includes 70 showrooms in major cities, with France, Spain, Belgium, Luxembourg, the Netherlands and Germany leading the way. However, the relaunch has not paid off.

A second model is coming this year

The fourth-generation Epsilon is more expensive than its predecessor and faces stiff domestic competition from the Peugeot 208 and Opel Corsa. Intoxication of this brand. Sania continues this year with a new midsize model that will revive the Gamma name. Delta is also expected to make a comeback before the end of the decade.

Reuters It was recently reported that Stellantes CEO Antonio Felosa is “assessing the long-term viability of all 14 brands” after his predecessor, Carlos Tavares, stuck to his promise to keep them all. The news agency noted that some European brands are at risk, although it did not name them. It’s also worth noting that DS Automobiles also had a 2025 peak, with Asia reporting that demand in the EU+EFTA+UK region fell 22.5% to 29,042 cars from 29,042 cars.

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Source: Motor 1.com Espina

Sales of Lancia in Europe from 2015 to 2025

Take Motor 1: Lincia may be a shadow of its former self, but it deserves to live. Hopefully, the upcoming Gamma will help reverse the slide, though we’re concerned that the brand name isn’t as strong as it once was. Fierce competition is making it difficult for Hyundai to capture market share as Korean and Chinese brands continue to gain ground in Europe.

We’d also argue that some brand loyalists may feel that the Epsilon isn’t luscious enough to clearly differentiate it from its other sisters sold by Stellants. The Gamma will also be cut from the same cloth as other major Stellar products.