This week at the 2025 Japan Mobility Show, Mazda finally made its new logo official. It’s been a long time, considering the trademark first came out a year ago. As initially believed, this is actually a subtle evolution of the symbol introduced in 1997. We’ve actually seen it on a production model before, as the EZ60 crossover sold in China features the furiously tweeting Winged M.
In line with other brands like Volkswagen and BMW, Mazda is opting for a cleaner, flatter look that it believes will be more digital-friendly. The minimalist approach is described as “sleek and bold”, improving online visibility. The new logo looks sharp, but some would argue that it lacks the depth of the previous version. While the wings remain, they are significantly less pronounced.
There’s more to the corporate image update than the stylized M as seen on some of Mazda’s latest models, with the badge joined by a new wordmark. The 2026 CX-5 features a sleek “Mazda” script on the tailgate and steering wheel while retaining the traditional emblem on the front grille. Likewise, China’s EZ-60 adopts this change, and the EZ-6 (known as 6e in other markets) also carries the wordmark, only at the rear.
When we asked how the rollout would unfold, Mazda told us that the initial focus would be on the digital space. The company has not yet decided whether current models will make the transition, but future ones will gradually adopt the new graphics. According to Tamara Milnarczyk, public affairs manager for Mazda North American operations:
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Photo by: Mazda
Photo by: Mazda
The new version is optimized to increase visibility in digital media. Both existing and new brand numbers will be used in appropriate contexts, including co-branded or joint venture communications. We will use the new brand logo and wordmark in various promotions, primarily digital, starting with the new CX-5. In addition, we will gradually implement it on websites in each market to improve digital visibility.
The new badge has already been applied to the Mazda EZ-60, and the all-new CX-5 has partially adopted it. We plan to introduce new models in the future after that. Regarding the application in existing models, nothing has been decided at the moment. ‘
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Source: Mazda
It’s also worth noting that Mazda’s Vision X Coupe and X Compact concepts, currently on display at the Japan Mobility Show, feature revised wordmarks on the rear and steering wheel. The duo previews the next evolution of the brand’s Kodo design language, which was first introduced with the 2010 Shinri Concept.
The X-Compact is likely a glimpse into the future of the Mazda2, while the Vision X-Coupe is another glimpse into a rotary sports car that may or may not one day arrive. While an RX revival is a certainty, at least we know a new Miata is planned.
