If the ultra-luxury real estate scene has taught us anything lately, it’s that the most interesting homes aren’t always the ones you see marketed online. They’re the ones you hear about quietly – shared through trusted networks and privately floated by top brokers.
As whisper lists become more common, discretion has turned into a form of value. Picasso, best known for popularizing high-end co-ownership, is tapping into that mentality with Infinity, a new invitation-only offering that allows owners of extraordinary vacation homes to swap, without exposing the hidden passageways to ordinary people.
An oceanfront pool at Villa Boom in St. Barts.
tisa sencur ; Infinity by Picasso
This is not Airbnb, where just anyone can use the options and stay. It is a private members’ club where birds of a particular feather can be more effectively tamed than those who gain access to their precious hidden passages. Infinity is designed for people who own $5 million to $20 million homes in places like St. Barts, Tuscany, Paris, or New York, who choose wisely about who has the keys. Every householder and every residence is thoroughly scrutinized, and everything happens behind the scenes, without public display and without HOI Polloi cycling photos.
“Most people think of a second home as a place you love—but one that also locks you into a single destination,” said Austin Ellison, CEO and co-founder of Picasso. Rob Report. “Infinity flips through it. Your home becomes a passport to a private network of equally extraordinary locations around the world.”
An infinity residence in Mexico City.
Infinity by Picasso
A one-time initiation fee of $100,000 gives members access to the Infinity network for 10 years, allowing them to temporarily trade homes with other members. Picasso manages everything, with scheduling and other logistics handled through the company’s proprietary platform, removing the friction and trust gap that often comes with private exchanges. The aim is that the Borrower Gateway will be of the same quality and maintained to the same high standard as your own home.
One of the country’s destinations for private club wine for second-home owners.
Mason Massey; Infinity by Picasso
Infiniti builds on Picasso’s recent expansion into the luxury market. In 2024, the company introduced its Estate Collection—the most design-forward, high-touch homes—that appealed to buyers who wanted the benefits of co-ownership without compromising on architecture, amenities or location. Infinity takes that same sensibility and applies it to whole-home ownership, expanding Picasso’s reach beyond shared ownership and into a growing universe of market access.
The current roster of top destinations includes St. Barts, British Virgin Islands, Tuscany, Mexico City, Ibiza, Cary, Paris, Verbier, New York City, and California’s Napa Valley, with more being added on a weekly basis. Membership will be capped, according to a Picasso spokesperson, though the company hasn’t said where that ceiling will land.
The authors
Abby Montañez
