To say that Porsche has seen that a better day will be a small thing. Last year, global sales declined by three percent, when prices also had no problem. The shipment decreased during June this year compared to the first six months of 2024. Even more difficult times are ahead, as is evidence of the recent decision to reduce costs by eliminating 1,900 jobs during 2029.
CEO Oliver Bloom told employees that additional steps have been planned to increase the cost of sales in China and the increase in the cost of the Trump administration’s prices. Staff to an e -mail that is viewed by BloombergPorsche’s Chief acknowledged that “the business model, which has served us for decades, will no longer work in its current form.”
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Bloom did not coat this situation: “It’s all about us harder than many other car manufacturers.” By the end of the year, the company’s line -up will lose two gas -powered sports cars and get electric SUV. The final current generation of boxester and the cinema will be out of the assembly line in October, with the power change to reach 2026 soon. In the coming months, the red pepper will appear completely.
It is too early to tell if the cayenne pepper will move the EV injection, but Porsche can be encouraged by its small electric crossover, the strong onset of the mechanical. On the other hand, the company’s original EV is struggling: Technical sales increased by 49 % in 2024 and the first half of 2025 declined by six percent.
North America is the largest market in Porsche, where it increased the supply by one percent last year, followed by a 10 % increase in the first half of 2025. However, this trend may not continue in the second half, as the “market situation” is another round of rising prices. Some models have a maximum of 3.6 %. It may not be accustomed to paying high dollar pay for 911 buyers, but further increase in price can prevent potential users from volume -based products such as mechanics and cans.
Although Porsche is still stable in the United States, it faces serious challenges in China. In 2024, sales fell 28 % and during June, it decreased by 28 %. Zoofen House has accused “challenging market conditions,” as domestic brands continue to launch EV more cheap, tech.
Whether more job deductions have been planned, it is unclear, though it is safe to say that closing the first -generation mechanics in 2026 will not help reject the trend. A new gasoline place under the cayenne is under consideration, but even if it is approved, it will not reach close to 2030.
As far as the next three rows of SUV are concerned, a strong launch timeline has not been given, possibly due to a weak demand from the expected EV demand. To offset slow sales and shrinking ice portfolio, Porsche is now considering the combustion engine version of models that actually just want to be electric. The purpose of making 80 % of the total sales by 2030 has been formally abolished, Bloom acknowledged the target that “not realistic”.
