Pros, Cons & How to Use It

AI content creation for SEO can be a game changer if you use it correctly.

AI tools help speed up your content creation, from brainstorming to drafting. And yes, we’ve built our own AI Writer at Ubersuggest to make this process easier.

But here’s the thing: AI is not a shortcut to ranking. Without the right cues and human touch, AI content can actually hurt your traffic. Google’s recent updates and addition of AI review in search shows how important quality and clarity are.

So no, AI-generated content isn’t bad, but you need a strategy. Otherwise, it’s just more noise.

Key takeaways

• LLMs will not cite your content unless it is structured, reliable, and answers real user questions.
• AI content creation for SEO works, but only with the right strategy and human oversight.
• AI can speed up all stages of content creation, but publishing without review will hurt your results.
• Indicates the point. Clear direction on content structure and audience and strong keyword targeting to separate ranked content from the noise.
• Human elements such as originality, spontaneous intuition, and strong EEAT signals are still non-negotiable.

AI vs Human: Advantages and disadvantages

With AI, we realized that you can’t just publish the content it creates and be off to the races.

Getting used to AI still takes time.

From editing content to putting it into your CMS to adjusting the format, creating content takes time whether you use AI or not.

Here’s how long it takes to create content using AI vs. a human.

When using AI we found that you can write content, post it to the CMS, and publish it all in under 16 minutes.

Humans, on the other hand, took an average of 69 minutes.

But there are some issues that most people don’t talk about.

The first is that AI takes what’s on the web and “regurgitates” the old information.

People want to read something new…

Second, we found that human-written content outperformed AI-generated content 94.12% of the time.

With that said, AI-generated content still has a role to play in an SEO strategy.

Does AI-Generated Content Support SEO?

Our findings aren’t all “doom and gloom” for AI, especially as platforms and LLMs evolve. It can absolutely support your SEO strategy, especially when it comes to scaling content or repurposing existing assets, but AI needs direction. If you give it a vague prompt like “write a blog post about SEO”, you’ll get generic, superficial content that won’t rank or convert.

Your input is essential for making AI-generated content SEO-friendly. You need to tell the tool what keywords to target, what questions to answer, what structure to follow, and who the audience is. Doing this requires real marketing experience.

This is where human input and supervision still matter. You need to guide the AI ​​to choose the right keywords and meet quality standards. AI is just guessing without that input, and that rarely ends well for SEO.

It’s also worth noting that while AI can help draft content, it won’t replace human editing. You still need to evaluate one for accuracy and depth of tone and voice.

Does AI-Generated Content Help LLM Presence?

AI content will not magically be picked up by LLMs. But with smart prompting and a clear optimization strategy, it can drastically improve your chances.

Large language models (LLMs) such as ChatGPT and Gemini draw from indexed content to generate responses. This process is called recovered augmented generation (RAG).

If your content is well-structured and authoritative, it has a better shot of getting cited or quoted in those answers, but generic content won’t cut it. These models are playful.

Actually earn LLM visibility, you need to create content that matches LLMs level information. This means answering specific questions, using structured data where it makes sense, and writing in a way that is clear, concise, and believable.

AI tools can help here, but again, pointing is key. If your AI-generated content doesn’t match real user queries or doesn’t have a structure that aligns with LLM output patterns, it’s unlikely to perform.

Going deeper and learning about LLM SEO and LLM Optimization is the best way to improve your skills in this field. By understanding these concepts, you’ll learn exactly what to include in your content and how to use AI to get there.

Integrating AI into Your Content Approach (The Right Way)

Used well, AI can help you move faster but it’s the human touch that drives results. You have to start thinking of AI as a starting point, not the whole process.

We ran an experiment on 68 sites, with 744 articles published — half written by humans, half by AI. In five months, the average AI article appeared 52 visitors per month.
Human writing essays? 283.

Now, of course, you can do Scale faster with AI, but churning out a ton of mediocre content does more harm than good. In fact, when we harvested the low-quality posts, we saw one 11 to 12 percent traffic lift.

If you’re going to use a GenAI tool to do your writing, do it with intent:

• Get started with smart tips. Add keyword goals and content goals.
• Provide the tool with concrete references such as existing content, credible sources, or structural diagrams.
• Just don’t publish. Run a thorough human review: fact-check, rewrite weak parts, fix tone issues, and make sure it fits your brand.

And here’s the secret sauce: add a manual value. Add insights yourself through screenshots or updated data. Layer in trust-building elements such as personal experience or expert sourcing. That’s how you create EEAT — Google’s framework for evaluating helpful, authoritative content.

Frequently Asked Questions

Case Study: How We Use AI

The biggest impact AI will have on our content writing process isn’t even the writing part.

This is the research part.

For example, at NP Digital, we used AI to help UTI grow its traffic.

Instead of relying on AI to write extensive content, we leveraged it to create selected drafts (which then go through our human editing process) and help us research for all the cities that have UTI campuses.

This allowed us to measure the creation of their local pages and ensure high quality while leveraging our human content staff to add other elements that would be useful to someone doing a local search.

We also won an award for this work at the Drum Awards.

The result

AI can be used to help you, the problem is that most marketers are relying on it to completely create their content for them.

AI is great, but it’s not there yet to do everything for you.

And even if AI were perfect, if it doesn’t talk about something new that people haven’t seen before it won’t produce the results you’re looking for.

So, are you using AI to create your content?