There are some lessons that you only learn when life kills you hard. This week’s master saw the loss of his business –
“This year was the biggest cartoon for me. It was the most pressure ever in my life.”
-And six came to the other side with the agency. Today, he shares the kind of weakness and genuine conversation that you rarely get from traders.
And his advice can help you tell you a corn.
Ryan Attockson
Space Bar Visual Founder and CEO; Host Applip Pod Cast
- Recreation Fact: In a business school, Ryan got the lowest rank in a class called the founder club. It increased its six figures business.
- Claiming fame: Austin has been nominated in 25 U -25 and Tipi Young Alumni Board. His podcast about the entrepreneurship has targeted more than 2 million downloads.
Lesson 1: Just grow to grow.
If you are sure that LinkedIn is a flourish culture hype on them, the only way to move forward is to grind and breathe, okay? I will say “eat, sleep and breathe”, but never grind.
“I thought when I formed the space bar, I wanted to make more and more progress, I want to rent more and more,” says Ryan Attockson. And his business What Grow – second after its stress level.
He confessed, “This is probably TMI, but I was stressed by Cannar. I couldn’t even listen to music, because music would bother me.”
Attockson arrived at a place where he had to re -evaluate both his business and life goals and to consider where he was moving. (Something that many traders won’t admit.) Do you advise solopareners, startup founders and small business owners?
“The goal is still growth, but it is not growth at all costs. Grow up to get the right services. Increase profitable. Grow mentally. “
Lesson 2: It’s okay to start cheap.
The video is no longer good for the marketers, but that doesn’t mean you have to leave half of the next Marvel film making.
“We say you are a startup company, where your budget is limited. You can’t spend 20 grandson on the video. In fact, upwork is a great place to start.“
I just took a sip of my tea so that I could spit. Solution Is not To write a check to his video agency?
“It should not be a space bar,” Attockson said laughing. “But if you want to make a good first impression on possibilities, you can’t do an iPhone type video.”
“If you are a startup marker, you have a thousand things you need to do. You have reporting. You have campaigns. You have email marketing. And the video is not easy to be correct. So, go to work, find someone who can do $ 500, $ 900.”
Clearly, he is not talking about running the cash. This is about investing in videos that your audience finds on key steps for your buyer’s travel.
“You want to keep a top -off fantasy video because people need to know who you are. You need a brand review video. And you want a product demo that revives your product. If you can only do three assets with the video, do that.“
Attockson broke the exact recommendations for each of these videos, but since I couldn’t squeeze them into a newsletter, I have added a long guide below.
Lesson 3: Podcast for a different purpose.
As a host of a partial podcast, Attockinson has helped launch more podcast more than most people’s use. So I asked him the key to a successful show and running.
He acknowledged, “The increase in podcast is incredibly difficult. It is almost impossible to do it independently.” “I love pod casting, but as much as I’m involved, I am feeling that it really is paying.“
Attockinson has explained that unless you can pay a wide distribution, or unless you find ready-made audiences-Linked, or anywhere in a newsletter-it is unlikely that you will be able to reach the place where you are capable of mutting your podcast when you put it in.
But even if you have never been the top 100 pods in your niche, there are other reasons for doing so.
“Podcasts can be reused as a blog post, email, (or) for SEO.” Do not mention YouTube, T -Tuk, Instagram, and LinkedIn. So even if the podcast is slow to get the traction itself, the effort can pay for the cross -function content.
And your show may also be an ice breaker for these hard -to -reach customers:
“We sometimes use it so that we can talk and introduce them with possibilities. Reach your (ideal customer profile) such as, ‘Hey, do you want to be a guest in our podcast?’
Once you interview them, it opens the door to further cooperation and conversation.
Just “Don’t think you will be the top 50 in two weeks, even the top 100 pods.”
Lasting questions
Question this week
“What’s a pleasure for you?” – JD Dash Company, JD Powell, Founder and Head of EMDS Company,
The answer this week
Attockinson says: “Professionally, when you bet on something and it works.
Personally, staying with friends, friends, exercising, and reading books.
The question of next week
Attockinson asked: “If you can only invest in a tool to help your company grow in the next three years, which tool will it be?“
