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Coffee prices boil: According to the latest annual report of the National Coffee Association (NCA), two -thirds of American adults drink coffee every day, and we reduce an average of three cups daily.
It increases hundreds of millions of cups every day, making it the most used beverage in the United States, which is beaten by bottle water, tea, juice and soda.
Most of us are found at home, but a large number of us drink more than 17,000 star boxes, about 10,000 10,000 dunks, donuts and tens of thousands of other coffee houses. According to a 2023 NCA report, the total economic impact of coffee industry in the United States: $ 343.2 billion supporting 2.2 million jobs.
Talking about coffee, of course, that is, we do not increase it ourselves. In fact, less than 1 % of what we eat is grown in the United States, mainly in Hawaii and Puerto Rico, which is located within the tropical “Coffee Belt”. No other part of the country is suitable for the preparation of large coffee.
He didn’t give up coffee Barrage of taxes President Donald Trump has been released in recent months. And those prices have knocked on the edge of a coffee industry, especially on Brazil – Levy – so far the world’s largest producer is enough. On August 6, the revenue on imports from Brazil increased by 10 to 50 %.
We talked to the inner sources of coffee Deep divers What the tariffs are doing to the market, and the news for coffee drinkers is not happy. Practically, all the countries that make coffee are now subject to prices. These rates are paid by importers, who move them with the roster, who will finally, with them … to you.
Before the rates kicked, it is above the steep climb at the retail price of coffee. Take a look.
In recent years, the rise in prices is the result of drought in Brazil and another major producer, Vietnam. And these droughts have been linked to climate change, which is predicted to change the landscape of coffee in the next decades to a large scale.
Coffee production is already falling around the world, and these reports predict that the area available for coffee production will be half by 2050.
So what is the drinker to do? Coffee, of course, comes in many forms, and many price points. And habits may already change: 2025 NCA report shows that drinkers drink coffee daily as compared to 63 % in 2020. One of the one we have talked about, said they see symbols that consumers are buying more for sale.
Of course, there are alternatives to coffee – but they are subject to many similar pressure.
Fish – A green tea powder is in deep root Japanese tea celebrations – a social media is an important place and is a growing café for the whole of the United States
But the scandal of new prices that demands online hype driving and imports means that prices are likely to rise – and soon.
Already priced green tea leaves are mainly grown on small forms in Japan, where production is time-much more than the feeling of more people. This makes it impossible to increase the supply quickly and some of the American fish farmers will not be able to fill this gap. The fish now looks like a pleasure, but it is even more costing. Read.
In other drinks news: According to a survey on Gallup’s latest consumption habits, percent of Americans who say they drink alcohol have fallen to the lower levels in 2025. And when you consider that Gallup has been conducting this survey since 1939 … Well, it’s saying something.
In a 2025 survey, 54 % of Americans reported alcohol, which is less than 58 % in 2024. Earlier, from 1997 to 2023, that number was more than 60 %. The last time was at least 55 % in 1958, which was at the bottom of the war in use.
Drinking peak? It took place from 1974 to 1981, when height of 68 to 71 % was recorded.
Health concerns are moving forward. The first time Gallup began to track alcohol’s precision effects in 2001, the majority of surveyors (53 %) say that alcohol in moderation (one or two drinks a day) is bad for one’s health.
Beyond drinks
In revenue this week: On Thursday, the European Union and the United States announced a framework for a new Trade contract. Under this framework, the two countries are still in talks, the European Union pledges to eliminate revenue on all US industrial goods and provide preferential access to several US agricultural and seafood products.
The United States, in return, says it will apply EU aircraft and parts, cork, wood, semiconductor, pharmaceuticals and some natural resources to implement the “most preferred nation” or 15 % baseline tariff (which is high). The United States can also reduce auto prices by 15 % on the European Union legislative process. Steel and aluminum have 50 % tariffs worldwide.
In return, the European Union says it will buy US $ 750 billion worth of energy and invest at least $ 40 billion in US artificial intelligence chips for data centers. The European Union has also promised to invest $ 600 billion in strategic US sectors and buy US military and defense equipment by 2028.
Listen to us Smart money Tariff update.
Markets: The most important indicators about the frustration of Walmart’s earnings and the condition of the labor market and inflation were mostly in most parts of the week. On Friday, however, the markets firmly withdraw Remarks of Fed Chair Jerome Paul It raised hopes for a reduction in rate in September. Meanwhile, investors are waiting for quarter revenue next week nvidia – Currently the world’s most valuable company through market capitalization.
Incoming users’ data release (From Nairist’s senior economist Elizabeth Renat):
Tuesday, August 26: Consumer trust, conference board – After falling sharply in April, confidence has ended the past several months. Here is an exception here, and I expect people in August, still felt a lot of stir about their possibilities.
Thurs. , August 28: GDP (Bureau of Economic Analysis) -The first review of the QU -2 economic production data can still be shown as slight growth, as it is calculating lower imports after the latest increase of Q1 to proceed with prices.
Alaska Airlines launches new Premium Card: The Bank of America announced that it would add the Alaska Airlines card to its portfolio, which would present a new fictitious and sign -up bonus as well as a new loyalty program. How does it steak up?
