The Best Times to Post on Social Media in 2025 [New Data]

As a social media marketer or someone is trying to expand the presence of your social media, you know that it’s not enough to publish just new content – the time you post play an important role. But trying to determine the best time to post on social media can sometimes feel like throwing a bunch on the wall and hoping for something.

Although some trials and mistakes are inevitable, the good news is that you do not need to know all this yourself. Of the marketers surveyed for Hub Spot’s 2025 social media trends report, about 29 29 % reported that data informed marketing strategies are necessary, and there are many data available to help you decide when, how often, and even to include your audience.

Therefore, in this post, I have compiled key statistics and expert test suggestions about the best times to post on social media in 2025.

Find the best time to post on the following platforms:

The best time to post on Instagram

Instagram has crossed 2 billion monthly users, most of which access access to the platform via mobile.

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Some recent and related studies around the best time to post on Instagram are:

• Based on analyzing 5.5 million social media posts, Buffer says the best time to post on Instagram is 7am to 8am on Saturday.
• According to the same report, the best day to post on Instagram is Friday. The worst day is Sunday.
• The worst hours of posting are from 11am to 12pm and from 1pm to 2pm.
• Social B suggests that the best time to post on Instagram is Monday, Tuesday and Wednesday between 11am and 2pm on Monday and 10am on Saturday.
• According to a social pilot study on more than 50,000 Instagram accounts, the best time to post on Instagram is between 7am to 9am.
• It was later said that the best time to post on Instagram is 5am.

However, many experts have found that posting on Instagram in the end of the afternoon and in the evening is even more busy, as it happens when people scroll down to work or get off school by their phone.

Although it is important to post at the right time, it is also important to improve your posts with the right title so that they can reach more and more audiences. You can use tools such as Hub Spot AI social media caption generators to make your posts easily engaged and effective copy.

The best time to post on Facebook

When it comes to the best time to post on Facebook, marketers do on Instagram as they apply.

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• According to Buffer, the best time to post on Facebook is between 9am and 10am.
• The best days to post on Facebook are Friday. The worst week and Sunday.
• The worst hours of posting are from 4am to 5am and 11am to 12pm.
• According to Social B, the best time to post on Facebook is from Monday to Friday from 9am to 10am and 1pm to 4pm.

However, the best time to post on social media can depend on your specific audience and their browsing habits.

For example, the online B2B Brokering Service London Office Space Operations Manager, Alex Yagart, found that the day works best between 1pm and 3pm, because “this happens when many users take breaks or take time, that is, they are more likely to engage.”

“On Wednesday, mid -weekends are more engaged due to productive capabilities, and posting around this time gives us solid and permanent discipline,” said Yugart.

The best time to post on tricktok

Since 2020, a short form has become a video platform for the Tiktok General Z and a thousand -year -old users.

Since the brands are rapidly targeting their marketing efforts in these young generations, it is not surprising that according to Hub Spot Research, Tactics is seeing a 27.64 % increase in investment through marketers in 2025, which is exactly behind YouTube and Instagram.

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• Social pilot studies show that the best time to post on Techtok is between 10am to 6pm on Tuesday and Thursday.
• Hopper has said as the best time overall at 10am to 11am from 11am.
• According to Buffer, the best time is Sunday 8pm, Tuesday 4pm on Tuesday, and 5 pm on Wednesday.
• According to Sushilboo, the best time to post on Ticotok globally is 6am, 10am, 3pm, and 10pm on Monday, as the platform sees high user engagement at the beginning of the week.

Best Time to Post on X (Ex -Twitter)

The best time to post on X is a bit more different than Instagram and Facebook. Generally, the purpose of these times is when people are taking breaks throughout their day.

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• After analyzing more than 1 million posts, Buffer found that the best time to post on X was Monday and Friday at 11am.
• Social B says the best time to post on X is between 9am to 4pm on Thursday and Friday.
• Social, social pilot, has suggested posting on Saturday between 9am and 11am between the morning and afternoon.
• It is better to post between 9am and 8pm in the weekend.

In addition to finding the best time to post on social media, it is important to consider how many times you should post.

According to e -commerce expert, affiliate marketing professional, and founder of the shop freax, Paul Dracular, it also depends on the platform.

“X moves faster, so many posts can work a day, but Instagram or LinkedIn can be enough for them a few times a week,” said Dracselor for example. But even this is a guiding principle than a tough and sharp governance.

He explained, “The algorithm changes permanently, and what works for anyone else does not necessarily work for you.” “Instead of closing your eyes on a schedule, track engagement, test different times, and adjust accordingly. The best data you can use is your own.”

The best time to post on LinkedIn

About 30 % of Americans use them for the network and share their professional efforts. It is not surprising that on the morning of the week – when professionals are on the back to start their work day – the first time to post on this platform.

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• KoShedol has suggested posting LinkedIn at 12 o’clock, 10am, and 1 pm.
• The best days to post are on Tuesday, Thursday and Wednesday.
• The lowest performing days are Sunday, Saturday and Monday.
• According to Buffer, if you post between 7am and 4pm on Saturday, you can get high engagement between 10am to 11am on Tuesday and Thursday.
• The social pilot says the best time on Tuesday, Wednesday and Thursday is between 10am and 12pm.

The best time to post on the Penteerist

Internal data from Hub Spot shows that the visual story is increasing, especially through short form videos, photos and direct series. This can be a pandist-a visual-based search engine-a useful tool to get your brand content in front of your target audience.

• The best time to post on the pantrist, according to Coasidol, is 12:00 pm, 6:17 pm, and 8:02 pm.
• The worst times are 4:00 am, 5:00 am, and 1:00 pm.
• The best days to post are on Friday, Tuesday and Thursday.
• However, according to the Social Pilot, the best time to post on the Pennist is 8pm, 4pm, and 9am on Monday and Tuesday.
• It is ideal to post on Saturday, 8pm on Sunday, 12pm or 10am.

The best time to post on YouTube

More than 2.7 billion people use YouTube every month, and data from 2024 Pew Research Study shows that it is growing. So, how can you get the best access to the platform? Let’s sink.

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• The buffer states that joint videos are the most ideas between 3 and 4pm on Friday.
• According to the social pilot, the best time is between 12 pm and 4pm on Saturday.
• On weekends, it is ideal between 9am and 12pm.

Although reports and surveys describe one thing, YouTube experts have a slightly different opinion at the best time to post on YouTube.

Robert Benjamin, a social media expert with more than 814K on YouTube, says it is the same.

“Personally, I have found the best time to post from 10am to 12pm, but it can be widely set through your relationship with your audience. My recommendation to anyone who uploads YouTube content is that they try to post on a regular schedule so that their audience is expected.”

Jensen Ting, a material creator and business personality with more than 524K users, believes the best time to post depends on the population and time zone of your audience.

He states, “There is no one size fit to post. It depends on the population and time zone of your audience that has most of your audience … YouTube studio your audience views your content.

Create an effective posting schedule

Although every social network sees its engagement in specific hours and days of the week, you still have to prepare your point of view for your audience.

You may find that when posted at specific times, certain types of types work better. For example, your videos can perform well when posting in the morning, while your photos can perform better at the end.

In the words of Skyllum CMO Yifini Timoshenko, “the real game is a habit. You want people to expect your content, not mistakenly stumble on it.” If your audience permanently benefit from your content, they will begin to look actively in search of it. “At the same time when the time stops becoming a assessment game and becomes a benefit.”

If you don’t have enough of your own, I recommend that you use the data compiled in this article as a guide. Once you start posting and collecting data regularly, review it to determine when your audience is most active on the platform and the most responding to which posting schedule they respond the most.

Editor’s Note: This post was originally published in April 2014 and has been updated for comprehensiveness.