The video is no longer well. Now it is an absolute mandatory and should be at the forefront of any marketing strategy. Video is essential to increase the exhibition and the brand identification of the new product, with almost HALF half -general z and thousands of short form video watching to discover new products.
But now the question is, where is the best place to post videos?
I’m present to help. There is a list of the best Willow Promotion Channels for your short form, long shape, and direct videos based on ROI, engagement and lead generation.
The table of content
What are the Willong Promotion Channels?
Villag promotion channels are platforms where you can bring your videos into a broader audience. When it comes to video, YouTube and tickets come to mind immediately, more and more social media is watching the success of the network of Teltok and introducing new features to raise video content, and the video is constantly changing.
With the future uncertainty of the ticket, LinkedIn, X, and even alternative platforms are taking this opportunity for ticket audience (or “” freeing them “and if you ask the CEO of Subsic) and dedicated video feeds, algorithms that prefer new videos, and prefer new videos.
And also marketers continue to watch the value of video content. According to our 2024 State -of -the -video marketing report, 37 % of the marketers found it very effective in helping the video achieve their business goals.
Our 2025 State-of-Marketing Report also shows that in 2025, marketers will continue to invest in the video-especially short-form video because it provides the most ROI (21.02 %).
Consumer data shows that investing more in the video is a wise choice.
According to a survey of Visol, 78 % say they will watch a short video to learn more about a product rather than reading articles or customs, and 91 % of users say video quality affects their confidence in a brand.
To help you create high quality videos, Hub Spot has developed a Nifty AI -powered clip creator tool to help make and edit videos. With some clicks, you can create watermark free videos for your social media channels. And for those who are already accustomed to a particular workflow, we also found you. We have a list of top tools of AI video editing that can help you in your next video.
Now, let’s go on the best Willong Promotion Channels.
Best Channels for Short Form Video
Ticatok
Since launching in 2016, Ticketok has removed social media, so many platforms (including Instagram and LinkedIn) have been investing much in hosting and raising vertical videos to get more and more audiences of Taktok.
According to Statistta, it is no surprise that many social media networks want to be more like a tricktok, as the teching users spend about 44 44 hours on average each month on the app.
It’s significantly more time than all the other apps on the list. Staying behind the second was a YouTube app, where consumers spent about 25 hours an average of 25 hours a month, which was a little more than half of the tickets.
The ticket has gone beyond being a * platform * for viral dance (though it still has plenty of), and has become a viable marketing option for those wishing to be creative – and these figures prove it.
Pro Tip: More information about ticketing marketing, I recommend checking the guide for our free marketer’s tricktok.
Source
Instagram is the top platform for sharing videos, tops the chart in ROI, Mangani, and Lead Generation compared to competitors such as Techtok and YouTube. An anonymous social survey also found that 61 % of social media users turn to Instagram to find new products.
It also offers many options, because marketers can play with the top content formats of the videos (that the carrosals, life and stories) are already gaining the attention of the busy audience.
Source
Linked
Marketers do not sleep on LinkedIn. In 2025, Vizol reported that for the first time, LinkedIn was the most used platform by marketers, after accidentally leaving YouTube, this channel usually claims to be the first place in its survey.
Putting Quetts aside, LinkedIn is becoming an emerging platform for rapid marketing, especially B2B marketing. They have introduced a new algorithm that prefers video over text or photos, and re -brand their wire program on the brand link, which allows advertisers to connect with content creators and publishers and allow pre -roll advertising before the video of a reliable creator.
Best Channel for Long Form Video
UTube
Handdown, YouTube is the best channel for long form videos. It has no other platform.
YouTube has maintained a competitive edge against other Willong Promotion Channels such as Techtok and Instagram. Not only are people watching YouTube on their phone, but it has also gained a large share of people’s watch time on television, sometimes surpassing legacy networks like Fox, Disney and NBC.
With its media dominance and leakage, it is not surprising that YouTube has emerged as a powerful marketing tool. In fact, about 30 % marketers intend to increase their investment in YouTube in 2025, according to Hub Spot’s 2025 State -of -Marketing and Trends report.
Participants also called YouTube the third best platform for ROI. Although many marketers have success on YouTube for a variety of reasons, it certainly helps to target the Advanced Ada (2.6 billion active user, precise) and advanced AD.
If you are looking for the best place to host your long form videos-such as product demo, question and answer, content behind the curtain, and more-YouTube home for all of this.
Pro Tip: If you are currently launching a Willong Promotion Channel with YouTube, see our full guide to making, promoting and improving your video content.
Ticatok
Although tricky is famous for cutting size videos, creators can actually upload videos for up to 60 minutes. Over the years, the maximum video length is slowly, well, sticking. When it was launched for the first time, Tektok started with a 15 -second limit. Then, they increased it for 60 seconds, and then for three minutes. You got a picture.
Data trends show that long videos provide more ideas and high engagement.
An interesting study of buffer suggests that videos between one to 10 minutes lengths find the most theories, the most accessories, and under a minute, the longest watch time on tricktok is compared to videos. According to Statistta, more followers also have long videos.
Although people usually do not think about less than five minutes of videos in a long form, statistics show that the audience of channel algorithms as well as the channel algorithm also supports longer content.
The best channels for straight video
YouTube Live
With its large -scale user base, reach and diverse audience, YouTube Live is a charming option for your live needs. Statistta data says it was the most used direct streaming channel in the United States in 2023.
Features such as super -chats, supersticles and membership gifts enable maximum engagement with your audience and manatization routes.
YouTube also provides powerful analysis on videos directly. Check out poststream statistics such as the number of new users, the total time of the clock and more, as well as the number of new users, as well as the rates of harmony, likes, and chat streams.
Instagram Live
Along with Instagram Live, you can stream from anywhere and invite guests to join your stream. There are many opportunities for engagement: Viewers can send emojis, write comments, and send donations seeds.
In addition, when you go directly to Instagram, your followers receive a notification so that your stream is not lost in the crowd, which is more likely to be on YouTube or Tweep.
Facebook Live
Like YouTube, Facebook has also been proud of the large -scale audience spread over many ages groups, though thousands of years take the most part.
Facebook Live is a great option if you are already active on the platform and follow a healthy. But if you are still raising the audience, don’t be afraid – you can go directly from a personal profile, page, or even a group.
With Facebook Live, you can edit the previously recorded streams, chat with users directly using the chat feature, and schedule your series in advance. However, keep in mind that Facebook limits the length of your stream, and that your minatization options are not as strong as other platforms.
Want more? See this article on the points for Facebook Live.
But about what Rotation?
It seems strange to exclude the touches from dialogue on a direct series, as it is the world’s most famous series of specific platforms. He said, the marketers report less engagement and ROI on the platform, and this content is very ready towards gamers and e -sports.
In 2024, non -gaming materials were formed only 15 % of the Twitche streams, but there are some non -gaming marketers that have been successful using the Tweich. The billboard reports that in 2025, music marketers have succeeded in promoting artists, in partnership with Tweich Streamers, trimming moments from rivers, and putting shorts in places like Techtok or Instagram.
Back to you
It can be difficult to find out how to approach video marketing. Making videos require time, money and energy. It is important to find the best home for your content.
If you need some inspiration, first check what is already present and see what you like. After doing some research, think about your target audience and explain some goals, such as lead generation, engagement, or brand awareness. Once you nail them, it is easy to choose the platform to get them.
Editor’s Note: This post was originally published in July 2022 and has been updated for comprehensiveness.
