Small business owners are all saying the same thing: “My website is a traffic tank, and things that worked do not do anymore.” And they are fine. About 60 % searches Do not End to one click – People are getting answers from AI and never go to your site.
But what is crazy is: the same AI who is hitting your traffic? This is also your best opportunity to jump the competition.
If you are like most marketers, you have read subdates and you will know that it has been very dark. Traffic is declining, and the same amount of work is getting worse. Hub Spot surveyed more than 500 marketers, and they feel like that. Consumers are thinking, “How do we do marketing when AI is eating our traffic?”
So you are a business owner, your traffic drain is below, and you are wondering, “What do I do?” If you are curious and willing to take action, this is the best time to become a small business. You have tools on your finger that needed expensive agency contracts. You just need a blueprint how to use them.
Hub Spot is calling this new growth playbook, loop marketing, and anyone can use it. The center of this guide has a new type of contribution that connects AI’s performance with humanitarian authenticity to increase your business.
Hub Spot has given the loop a extensive test drive. It works. Let’s have four stages of implementation of this playbook in your business. They are: Express, tailor, amplifies and evolution.
Express: Tell your story like a man, scale it like a machine
The first thing you want to do is Express who you are – Explain your taste, tone and vision before bringing AI.
Many businesses are deprived of this important move. Hub Spot Research shows that about 6 out of 10 are not proposed for their unique price.
See these numbers – these are many people who do not have a clear idea of their company’s brand story. What is worse is that a great majority of the respondents, more than three -quarters, said that without a clear price, teams lose their goals. It is difficult for your lower line and your lower line.
Many of these teams may not realize how relatively cheap AI tools and some good indicators can help solve these snatches – in minutes, not in months. Everyone has access to the same AI tools, but what is different about the loop playbox You. AI needs context and views about your business that only you can give.
So use an AI tool – whether it works for cloud, chattep, wind or anything else that works for you – to help you create a brand style guide and give you a customer feedback. This is equivalent to businesses that are capable of doing their market research with agency standards-it reaches many businesses at all.
One way to imitate customer feedback is a cloud project that contains all information about your target customer. You can ask questions about marketing campaigns you are doing and get real -time feedback on ways to improve them.
This is called Express Stage in our new loop marketing playbook. Basically: only you can explain your brand’s story, but AI can take this story and give you the opinion of users who require expensive focus groups.
Tailor: Feel every customer like your sole customer
The next step is using from AI Taylor to the story To your target audience.
You may be thinking, “I can send an email already Dear {First Name}” – But you can work a lot now. Marketing history has been widely about who can make the best educated estimates – you find some common in people, guess what they want, and try to give them what you want.
What is noteworthy about the AI is that instead of guessing a group of tens of thousands of people, you can instead guess what is more relevant to this person. And with an AI engine that knows your business, where you are located, who are your customers, what are they looking for, and who are showing their intention to buy – well, you will find some good guesses.
It’s not just Dear {First Name} Now imagine that you have run a local coffee shop and your emails have enough pens that are specific to your individual users. You can’t make a personal kind token for the pins, okay? But Ai can do it.
There is a common misconception that the use of AI will make your business normal. But it’s really about your data. For example, the Hub Spot Marketing Team has seen that conversion rates have improved by 82 % using AI-driving personal nature.
This is called a Loop Marketing Tailor Stage – Think about getting a custom suit instead of buying a rack. Customs tailoring used a luxury, but now the AI has reached the point where it is also reaching a small budget.
Amplifio: Find users where they are really
Next, you need Extend to meet users Where they are. This means how your business shows in AI engines such as Chat GPT or Trouble – Your users are no longer clicking from Google Search. So you are watching a lot of traffic throughout the Internet.
This is the place where it is interesting, because people who Do Find their way to your website are more quality leads than ever before. Think about it like a user: Everyone has the same research on the finger. This is a balance of pure information. So if a new sofa wants to buy, they can do a ton of research before landing on the furniture company website that they will actually buy.
This is called the Loop Marketing Empliest Phase, Getting Your Message In This New AI-Driving World And Getting High Quality Possibility In return. Start with AEO, or AI engine correction. This is the next evolution of the search engine optimization (SEO) and it is about to change your company’s message style.
SEO is about to be classified in the first five links. AEO is about to be part of the answer. There are many excellent options to refer and help you suggest through these AI engines. Choose one and start construction on whatever merit you already has.
And look, it’s not just about search traffic. Most marketers are spending more on events in 2025 than 2024 – people are again craving humanitarian interactions. And this is the best time to work with those who can affect, which can be a trusted person to give real -life recommendations about your business. The ROI is only great: Companies like Hub Spot are seeing low cost per lead with large programming channels like Google and Facebook.
When AI is giving you all this customization and strength, you have got more money and energy to invest in other channels that are really working for you.
Evolution: Every campaign makes your next one even better
What is really cool about the loop marketing playbox: Whenever you pass through this loop, you get better. Your marketing compounds. You are constantly learning improvement, permanently, and your results are getting better and better. That is why it is called the evolutionary phase of loop marketing.
The old way was brutal. You will run a campaign for weeks or more, and then do a major post -mortem analysis. It probably included many meetings that should have been emails.
But now you can ask AI in natural language and get quick insights: “How should I adjust my target? Which message resonates the most?” Adjusting in real time means more successful and more cost -effective campaign.
Ai is ready. You are
The most common resistance to AI is fear – fears that AI will replace you or value your skills. But the future of marketing is not human than humans – it is human With Ai businesses need only a guide to help them how to work for human AI cooperation. Loop can help at this place.
When a major change in technology occurs, it creates widespread opportunities for marketers. It was clear with early Facebook and early Google – a lot of money was earned at those times. People are not seeing the same opportunity today as this change represents the loss of control. No one is accustomed to it.
But this change is far more bigger than that, and the marketers who are using tools like the loop marketing playbox and are taking advantage of this moment in AI are seeing their growth compound and faster.
If you are willing to take action in the next 18 months, it will not be impossible to succeed – opportunities are just so big.
