The most effective types of content on social media in 2025 [new data]

It’s 2025, and most ROI marketing channel is still good ‘social media. I have developed social media content for everyone: government offices, non -profit, small businesses, solopranians and more.

Content sharing on social media is a intelligence for brands. But to make yourself based on it The basics of social media, content types, trends, etc. There is a heavy lift.

Whether you are looking for a strategy updates or for the first time a new channel, it is your leader for a variety of social media content, what works better, and how it can empower your business. I will dive into data and trends so that you can clearly see where to invest in 2025.

Different types of social media content

We used to talk about content formats together with social media platforms: Photo equal Instagram, videos equal to YouTube, text is equal to Twitter. Now, most social media platforms are a mosaic for content types. Today is the most famous formats here.

1. Short form video

As a user, who does not feel the gravity bridge of short form videos? They enjoy watching, (also) easy to ban, and relatively fastened to make business make. These fast, dynamic videos are the most engaged social media content.

According to our 2025 marketing trends report, short form videos for business are more important than ever:

• 21 % Social Media Marketers said short form is video content Most ROI.
• Short form is video content #1 priority In social media marketers.
• 17 % said they plan Increase their investment In short form video in 2025.

Short -form videos can be published on Ticotok, Instagram, Facebook, YouTube, Pennist, LinkedIn, and X (before Twitter). Take a look at the report of our latest social media video trends to see where these platforms stand against each other.

The Ticotok video below is an excellent example Brooki Back HouseLook behind the curtains …