I am not saying that I exploited my position as a Managing Editor to meet my favorite Utubair…
… But I would say I am Unreasonable passionate To share today’s interview.
And, keeping my selfish aside, this former Disney Marketer has a lot to learn. Today’s master has made his fantastic Ferlo Hobby extremely successful YouTube channel with about 4 million users And A book on the list of the best seller of the New York Times.
Meet the master
Max Miller
Host and creator, tasting history with Max Miller
“I was there during the golden days when he started making new star warfare and original miracle films.”
Lesson 1: Good content defeats the best practice.
Max Miller doesn’t work like a good utuber: he does not test his thumbnases. He has the theme song. And he never makes the face of a surprised YouTube. (You know one.)
“I break all the principles.
So, how did he get 3.7 million followers without pieces in the marketing to do list?
“It seems selfish, but I’m my audience. If I am making the content I want to see, and I am interested, there are other people who are interested in being interested in“Miller says.
Now, if you are in the unmanned industry, you think it will not be applicable to you. Dear Sir or Madam, I used to write a blog about uncontrollable short. If I could find an interesting nugget in it, I guarantee that there is Something Lay to you. Can search.
“I’m the one who is spending 40 or 50 hours a week on a video, so I need to find it really interesting. Otherwise, people are watching Know I am not really interested in it, “they tell.
Whether you are in media or marketing, interesting content is the same as the audience keeps back. The rest is just icing on the 19th century Johni cake.
Lesson 2: Don’t do short shorts.
Miller laughed, “(My YouTube partner) I had to draw a scream of kicking and screaming to publish short form videos.”
YouTube shorts are often dismissed by brands and creators as the audience of the shorts rarely jump to watch long -shaped videos.
“The crossover is amazingly small. I wish it was more. It’s like five percent.”
But when he finally tried the format, Miller found out that the benefit was in Indirect Results
“He brought a lot of people to channel, Instagram, Facebook, Taktok. It ended a huge increase in book sales as I was making recipes from my book.”
Therefore, instead of directly assessing the success of the shorts in terms of ideas, think about them as the audience’s development.
It was seen through this lens, “5 % of a million people? It’s not bad, you know?”
He could say that this is not small potatoes. (Stop it, curtis.)
Lesson 3: Find what creators care about.
Since Miller has been both a marketer and a creator, I asked him if he wants more marketers knowing to work with the creators, whether it be effective marketing, cooperation, or even sponsor.
Miller says, “When I was working for films (in marketing), I didn’t make movies.” We will take movies and run a marketing campaign around someone else’s baby. “
This is the case with the creators of the contents: it can be just another campaign for you, but for the creator, it is personal.
So, don’t just think of this content, though it is important. Think about what the content means for that person or people who created it.
Miller has shared that he will often get pitch about professional amendments or will offer to double his thoughts and expand his brand, but this is not a place where the heart is.
He says, “I do not want 200 employees. That’s why I will never become a big company like Good Porticle Morning or Mr. Best.” “Many people in my situation think that I’m crazy. They are like, ‘you can earn twice as much money.’
“In my mind, it is not always better. It’s quite wonderful.”
