- Maserati sales have fallen by 58% in just two years.
- Only 11,127 vehicles were delivered last year.
- US tariffs and weak demand in China are some of the reasons.
Stellantis has many brands struggling in today’s highly competitive automotive industry. The party also had to deny reports of liquidation or sale of some of these troubled companies. It’s no secret that Maserati is going through a rough patch, and the latest sales results show that the downward trend continues.
Sales of the Modena-based foreign brand fell to 11,127 units in 2025, a drop of around 58% compared to 2023. Looking further back, the latest results are up from 2017, when Maserati’s annual sales reached around 49,000 units.
So, what happened? Officially, Maserati claims that last year’s decline is due to several factors. Tariffs in the United States and a “diminishing appetite for Western OEM luxury products in China” have been cited as reasons, as well as weak demand for grekel.
, Maserati will team up with Alfa Romeo. Co-manufacturing vehicles and integrating some operations to achieve economies of scale. It’s also considering bringing back the manual gearbox, but let’s be realistic: a limited-run special edition can’t solve all lingering problems. That could boost the brand’s badly damaged image, but Maserati needs the right mix of new SUVs and sedans to reinvigorate sales. ” width=”16″ height=”9″ loading=”lazy”/>
Photo by: Motor1.com
Speaking of fresh metal, the next-gen Levante is expected in early 2027. A new Quattroporte could arrive a year later and indirectly replace the smaller Ghibli.
However, former Stellantis supremo Carlos Tavares famously said that the firm’s downfall was not due to a lack of product or quality, but to poor marketing:
‘Maserati is in red. The reason is marketing. The Maserati brand is clearly not positioned and the storytelling is not how it should be. The brand isn’t just about sports cars, it’s about Gran Turismo, it’s about quality of life, dolce vita and technology. We lack prospects and leads, we need to reach potential customers and convey the right message for the right positioning.’
Maserati Sales
| The year | Sales |
| 2025 | 11,127 |
| 2024 | 14,725 |
| 2023 | 26,689 |
| 2022 | 23,404 |
| 2021 | 24,269 |
| 2020 | 17,166 |
| 2019 | 26,000 (Approx.) |
| 2018 | 35,000 (Approx.) |
| 2017 | 49,000 (Approx.) |
Motor1’s Tech: Hopefully the Stellents’ renewed interest in combustion engines in the post-Tavares era will lure more people back into showrooms. However, vehicles should be priced competitively to stand a chance in the crowded segment. The rise of Chinese automakers with increasingly high-end vehicles at extremely low prices has affected demand not just for Maserati but for virtually all traditional luxury brands.
A new round of investment is necessary to revive sales of a brand that deserves to live on given its historical significance. Meanwhile, reports persist that parent company Stellantis is still reviewing its larger portfolio, Reuters CEO Antonio Flosa said recently that he is “evaluating the long-term viability of all 14 brands.”
Whatever happens, Maserati must continue somehow.
