What you’re doing wrong in your marketing emails [according to an email expert]

Parts the most difficult part of our three lessons format is to decide what is not involved, and a lot Is really useful The advice is to collect dust in my Google Drive.

This week, I have received three lessons that I could not waste The most joint interview In the history of Masters in Marketing. Email Marketing expert Jay Shudelson has returned, and this time he’s coming in hot What are you (probably) doing wrong in your email marketing?

And, with full honesty, I committed some of these sins with this newsletter. (OPS!)

Jay Sheodelson

Founder, Subject Line Dot; Host, try it, not so! Just for marketers!

• Recreation Fact: Jay takes inspiration from his grandfather, who told him, “Foolish people have been able to do this.”
• Claiming fame: Created one of the 1 % classified websites in the world.

Lesson 1: Open the dung thing.

To eliminate things, I asked Shudelson which joint advice he gives from the joint advice of the email.

“What is always focused on what is inside the email. What does a copy say? Is it compliant? Is it on the brand?” It is openly bullying. “But on average, Less than 50 % of people are going to open your email.“

In fact, 50 % is unrealistic. The average marketing email rate in industries is close to 42 %. (Our one is high, but the reason is that our readers look very smart and cool and nice looking.)

“So first focus should be: How do we open the email?”

Which does not mean that you demonstrated the slowdown Content If we suddenly covers stories about your emails, our open rate will probably crash, okay?

Just make sure that the most effective elements at the open rate – your subject line, preconders, and the time to send are not after details.

“If you focus on opening the email with the same energy and intensity as you are in the email, it will change your marketing performance results drastically.“

Lesson 2: Throw your banned words list.

“One of the biggest myths is that what you write in the line of your article is the reason why you are descending into the junk folder. This is the information from the flood year.”

He caught me on it. When we run a recent cheap, I told the team that we can’t use the words “prize,” winner “, or” you win “in our articles.

Like me, you may also be afraid to use the word “free” and synchronous marks. All hats? Neverrrrr.

“It’s not going to filter you. It was a habit of 10 years ago, but the technology changed. So I want to free everyone. Write whatever you want to write to open the email.“

So, what? Does Keep you in the naughty or good list?

“It’s all about engagement. The more you get the get to click and communicate your emails, the more likely you will be in the inbox. The receipt of the E -mail infrastructure wants to see: Hey, this recipient Likes Talking with these emails.

“And the irony is that people refrain from very tactics – the word ‘free’, an amazing sign, an emoji – that exact strategy causes you to achieve. More Stay in engagement and inbox. “

Lesson 3: Don’t worry what “everyone” is doing.

I asked Shudelson about a LinkedIn post which made me get a bit. This is the screenshot of each brand using the same Shamrook emoji on St. Patrick Day.

Image Source

“The ridiculous thing about marketers is, sometimes, we are very close to it.” “So, this is Mother’s Day, you know that there are a lot of hearts being in the topic line, okay?”

Even as long as we look at the trend. “And then will be like marketers, okay, I’m Not ‘Everyone is doing this.’

So I asked him how to live on the right of history. Do we follow the trend or do we reject it?

He reminds me of something we have shared in the first set of his lessons: check out everything. Especially the things you don’t like.

If that shamroke emoji gives you 20 % lift to your open rate … Do you care if 30 other brands also use one?

“So just because you, as a marketer, think that everyone is doing this does not mean that you shouldn’t do it.”

What I have heard is: with sports 🍀🍀🍀.

Lasting questions

Question this week

What is a “boring” marketing channel or tactic that is working better for you right now, and why do you think so? – Director of Katie Parks, Social, Community and Customer Marketing, Apollo.io

The answer this week

Shoudelson says: Sends e -mail on weekends!

Click Throw rate on the director level and more contacts targets is increasing by 40 % year -on -year.

Not checking sending on Sunday is leaving a very valuable opportunity to engage with key people when they have the time to dig what you are really sharing.

The question of next week

Shuudelson asked: You (Ross Semonds) Always say ‘Create once, divide forever’ – what material has a piece of content that someone should reasonably admit to a reasonable confession? And why?