The last several years, rising mortgage rates and home values have dramatically reshaped affordability and consumer purchasing power. At the same time, technology, including artificial intelligence and fintech innovations, continues to transform traditional processes, pushing lenders to adapt quickly or risk becoming obsolete. Add to this the constantly shifting demographics of homebuyers, particularly as younger generations enter the market with different preferences and expectations and it’s clear that leadership in our industry isn’t for the faint-hearted.
But how do you effectively lead when the landscape continually shifts beneath your feet? Simply urging teams to “work harder” when times get tough or keep your foot on the gas when markets are booming provides little meaningful direction. True leadership requires clarity, consistency, and purpose, which only emerge from clearly defined and consistently practiced leadership tenets. Think of these principles as your GPS, providing direction and stability amid uncertainty.
Every leader operates from core beliefs, consciously or subconsciously. The critical question is: Have you explicitly defined and communicated yours? Organizations with clearly articulated leadership tenets experience faster decision-making, stronger team alignment, greater agility, and more resilience when facing market disruptions.
Developing your leadership tenets isn’t about adding complexity; it’s about simplifying and clarifying how decisions get made, how challenges are handled, and how opportunities are pursued. There is a simple framework for defining core leadership principles:
- Reflect on your experiences: Consider pivotal moments in your career, both successes and setbacks. What consistent values guided you through these moments?
- Clarify your core beliefs: Identify the principles that genuinely motivate and guide your actions. Many successful leaders adopt tenets like continuous improvement (Kaizen), positivity, clear communication, empowerment, visualization, and resilience.
- Communicate clearly: Consistently share these tenets with your team. Regular reinforcement builds credibility and inspires trust.
Leadership principles alone are not enough to sustain organizational success. The true value emerges when leadership teams collectively define and embrace these tenets. To foster team-wide adoption:
- Individual reflection: Have each leader define their core leadership beliefs. Encourage reflection on personal and professional motivations. What drives them? What qualities have helped them succeed during challenging situations?
- Collaborate and discuss: Create dedicated monthly sessions, perhaps as part of a regular leadership meeting or strategy review, to openly share these personal tenets. In these discussions, each leader can briefly explain their core beliefs, providing examples of how these principles influenced recent decisions or outcomes. This regular dialogue helps the team discover surprising alignments, clarify misunderstandings, and appreciate valuable differences, thus strengthening overall team cohesion.”
- Establish unified tenets: From individual insights, develop a unified set of leadership tenets for your entire team. These shared values serve as collective guiding principles, helping navigate through both prosperous and challenging market conditions with cohesion and agility.
- Consistent integration: Regularly embed these principles in your daily practices. For instance, start weekly meetings by briefly reviewing one of your collective tenets and asking team members to share a recent example of that tenet in action. Incorporate leadership principles explicitly into performance evaluations and feedback sessions, discussing how individual behaviors align with these tenets. Highlight your organization’s core tenets during onboarding to immediately orient new employees to your culture, and consistently reference them when strategizing responses to industry challenges.
This intentional approach fosters genuine engagement, alignment, and resilience, qualities crucial for navigating the complexities of mortgage finance today.
Why is this essential now? Operating without clearly defined leadership tenets risks confusion, slower decisions, weakened team cohesion, and diminished capacity to respond effectively to market volatility. As the mortgage industry in 2025 faces critical pressures and opportunities, such as rate volatility, technological innovation, recruiting challenges, and evolving consumer preferences, strong guiding principles are non-negotiable.
For instance, clearly defined tenets around empowerment foster initiative and decision-making confidence across teams. Trust builds psychological safety and loyalty, essential for retaining top talent. Positive reinforcement motivates and strengthens commitment, directly enhancing performance and retention.
Similarly, clear leadership principles around visualization and adaptability equip your teams to proactively anticipate and address changing consumer expectations, ensuring your organization remains strategically aligned and competitively positioned.
Clearly defining and consistently applying your leadership tenets isn’t just beneficial, it’s critical to thrive amid ongoing industry change. They empower you and your teams through the ever-changing landscape of mortgage and real estate in 2025 and beyond.
Larry Silver is the CEO of Superus Careers, LLC.
This column does not necessarily reflect the opinion of HousingWire’s editorial department and its owners. To contact the editor responsible for this piece: [email protected].
