Writing with clarification means make your content easier to read and understand. If your audience can’t understand what is trying to say, what’s the matter?
Hi, I am a bride, your friendly neighborhood blog editor. I spent most of my initial marketing career in the Public Health Field. We focused on an important principle in writing: using simple language.
For years, I turned the complex health information into digestive content. I used the use of vaccination complex schedules and long -precision insurance policies in convenient guidance for consumers.
I still use the simple principle of language to write clear content. But I also took some new tricks along the way. Here are all the strategies I use to communicate clearly and to create a marketer value.
The table of content
Why writing with clarity matters
Before we enter into HowLet’s start with it Why?.
Why does the marketers make this matter?
My experience in health marketing taught me this Clear content respects your reader’s mental energy. This makes a difference because it affects their ability, clearly encourages to think and take action.
Without a clear writing, even excellent messages fall flat. Science suggests that we read as many simple factors as the understanding of the effects of the structure and the memory.
That is why explanation is important. If you don’t communicate effectively, your audience will not know (or remember) what you want to do.
Here you can put this thinking into practice.
How to improve explanation in writing: Basic things for marketers
I have added six basic points below to help improve explanation in my marketing content.
But if I do not mention the final clear written hack, I will refrain from: start with a sketch or template. The explanation begins with the structure, and these are the same templates (such as given below).
When you are ready to start writing, save them later. In the meantime, let’s be among the basics of writing clear content.
1. Know who you are talking to and what you want to say.
The basic rule of marketing is: Know your audience.
It is easy to communicate clearly when you understand what they need, what they want to know, and how to reach them.
Let your audience guide your writing process. Before you put a pen on the paper (but also fingers on the keyboard), answer these questions:
- Who is studying? In my case, this article has been targeted by marketing professionals who specialize in content development.
- What is my original message? You can take steps to write with specific issues in marketing, and simplify your marketing content.
- What do I want to get a specific result? I want to give my readers a viable, experience -based strategy to write clear content.
- How do I bring them there? I will introduce why it is important to write with clarification, start with some basic points, provide expert level strategies with my marketing colleagues, and wrap the key path for marketers.
Clear content is satisfied with intention. Writing with clarification forces you to think about what you are writing – and for whom you are writing – before you sprinkle words on the page.
2. Explain unknown words (and do not accept knowledge).
Another easy technique is to explain your terms to clarify your marketing content. Depending on the context, even familiar words and phrases can confuse readers.
At the beginning of this article, I appreciated Write down with clarity. Certainly, it looks straight to me. But there were twelve additional words to make sure that we are connected if you keep reading.
Explain the key terms quickly, so your message is easy to follow.
3. Use permanent style and sound.
Sometimes, it’s good to predict. That’s a big reason why people return to your brand – they know what to expect.
Take for example Dolingo. The possibility is that you have seen the pair only on every platform where Dollingo does business. He is prominent in all of their marketing content, and he has a Lot Separate sound and accent.
Extract a page from Dollingo’s book. Give users the same experience even if you find you. This will help you establish a clear and identified brand identity.
4. Use short words, phrases and paragraphs.
Remember when science told us that our focus is less than gold fish?
It’s about ten years ago, and it’s still true.
The fact is that most of your audiences are not reading every word you write. Instead, people leave all words, phrases and even parts.
One thing I try to write in my own is to make my content scanned. This includes:
- Easy to choose my word (such as, try Use Instead of UseJes
- Target 10-15 words in each sentence.
- Focusing each sentence on an important idea.
- Use the only phrase paragraph to make natural pause points.
- Limit the paragraph to maximize two to three sentences.
Read this section to see what I mean.
5. Press your biggest path.
As a reader, we Affection To skim.
So make sure you highlight your important points so that they do not be buried.
You can use Bold Focus on important concepts or important statistics.
Tablets are also a great way:
- Summarize your important ideas.
- Break specific steps or recommendations.
- Improve the ability to read overall.
The obvious writing makes it easy for people to lift what you are putting (understand what you are trying to say).
An example of emphasizing in the process of another blog post is that I have written:
6. Take advantage of free writing tools.
There are many tools to write in the market to help you write with clarity. You can even ask your AI BFF to help read your content more clearly. (Talking to you, Claudi.)
However, I have to say, these are both my favorite right now: Hemingway Editor and Grammry.
Hemingway editor is great. You can copy and paste your content directly into the tool. It highlights long, complex sentences and common mistakes. The hammingway also flags unnecessary jargon and weak phrases in your writing.
Web -based version is free. You also have the option of downloading the desktop app for a timely fee of $ 19.99 or upgrading the editor plus for more features.
Grammry is also a great proof reading tool. In fact, when I write this article I am actively using the grammarie browser expansion. It provides material tips, words improvement, and real -time grammar checks.
Grammy has both a paid version with a free version and advanced features.
Well – Now that we have covered the basics, it is time to go into a specialist mode.
3 expert ways to write clear marketing content
Expert, activated.
For even more clear written techniques I reached three experienced content strategies (and dear, dear companion). Here they approach how they write with clarity.
1. Follow your argument and fulfill your promises.
Hub Spot Marketing Manager, Marja Vati says: “After writing my content, I read it and try to follow the flow of my logic. Here is an example of some questions I ask myself:
- Did my contents promise in my introduction? (If not, this is a red flag.)
- Is the flow of my argument meaningful? (This is very important.)
- Does each paragraph make a special point? (If not, work again and remove anything that does not meet the argument.) “
I like this framework.
In the introduction of this post, I promised to share “I use clearly to communicate and create value as a marketer.”
I had already outlined my logic in this post: “I will introduce why it is important to write with clarification, start with some basic points, provide expert level strategies with my marketing colleagues, and wrap the key path for marketers.”
I hope you agree that I have saved.
2. Spend time in the construction of context before going into the mournful dress.
Amanda sellers of EN Blog Strategy Manager in HubSpot say: “Use a framework so that your audience is impressed with the right things.”
She continues, “Why can the structure help the structure before going into the mourning dress of this topic. By spending time in explaining the problem, your audience will find words to get extra context later, regardless of how they ‘understand’.
This is the exact structure I used here:
- I started with her What: “Writing with explanation means you have easy to read and understand your content.”
- I stressed Why: “The clear material respects the mental energy of your reader. It makes a difference because it affects their ability, encouraged to think and take action clearly.”
- Then, I presented his outline How: “How To Improve Explanation: Basic Things for Marketers” and “3 Expert Ways To Writing Clear Marketing Material”
I would say, works like a charming.
3. Ask yourself: Does it really look good when I read it out loud?
Hub Spot senior marketing manager Kurt Dale Princepe says: “Read your work loudly. If you can’t go through it without stumbling, it is probably not so clear.”
If I have ever heard them, these are wise words. In addition, this is the best piece of advice to wrap this tip roundup.
This article was brought to you through countless modifications for ten loud voices and flow. Talking to your pieces and making the disposal is clearly the ultimate owner.
Wins a clear sound
Clear writing is not just good exercise – this is a competitive advantage.
In today’s content, in the world, the brands who clearly discuss. They maintain more consumers, build strong relationships and run better results.
Writing with clarity exercises. Even after years of professional writing, I still catch myself in the nets of the jirgun or catch the construction of excessive complex sentences.
Difference? Before I reach my audience, I now have systems to catch (and fix these issues).
Editor’s Note: This post was originally published in November 2015 and has been updated for comprehensiveness.
